University of Colorado Boulder

Unsupervised Text Classification for Marketing Analytics

University of Colorado Boulder

Unsupervised Text Classification for Marketing Analytics

Chris J. Vargo
Scott Bradley

Instructors: Chris J. Vargo

Access provided by Charotar University of Science and Technology

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Construct and inspect vocabulary and TF-IDF representations of a marketing corpus, and select and justify the number of topics and the use of hard or soft membership.

  • Tune topic-model parameters, preserve reproducible model outputs, and evaluate topic quality using within-topic similarity, between-topic separation, diagnostic sweeps, and exemplar documents.

  • Construct adjacency matrices and directed or weighted graphs from text and social-media interactions.

  • Interpret reciprocity, centrality, attributes, and bridge structures while documenting filtering and threshold choices.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Text Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

In this module, we will cover the fundamental concepts of topic modeling, also known as unsupervised machine learning on unstructured text documents. We will contrast unsupervised methods to supervised ones and survey common applications of topic modeling.

What's included

3 videos4 readings1 assignment1 programming assignment1 discussion prompt2 ungraded labs

In this module, we will go under the hood inside a topic modeling approach and understand what assumptions drive topic model fit. We will also uncover how bag-of-words approaches to topic modeling work, and the natural language processing required to produce meaningful topic modeling features.

What's included

3 videos1 programming assignment1 ungraded lab

In this module, we will learn how to evaluate the fit of topic models and use the best topic model to classify documents. We will also cover how to build topic models with pre-trained neural networks.

What's included

3 videos1 reading1 assignment1 peer review3 ungraded labs

Network analysis was created as a science to study the relationships that people have with each other. This module will focus on on social networks, or relational networks of people, things, and so on.

What's included

6 videos1 assignment2 ungraded labs

In this module we'll go further into network analysis and study the relationships that words have with each other. Semantic networks can tell is more about the context in which people are using words in collections of documents, and in this module we'll learn how to turn this method into marketing insights.

What's included

3 videos1 reading2 assignments2 programming assignments2 ungraded labs

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructors

Chris J. Vargo
University of Colorado Boulder
7 Courses82,125 learners
Scott Bradley
University of Colorado Boulder
3 Courses3,139 learners

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