The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Leadership Through Marketing
Leadership Through Marketing
This course is part of Organizational Leadership Specialization
Instructors: Greg Carpenter
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Gain insight into a topic and learn the fundamentals.
470 reviews
9 hours to complete
Flexible schedule
Learn at your own pace
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Skills you'll gain
- Marketing
- Customer Insights
- Data Analysis
- Analytics
- Marketing Analytics
- Data-Driven Decision-Making
- Data Science
- Resource Allocation
- Consumer Behaviour
- Advertising
- Customer experience strategy (CX)
- Business Strategy
- Digital Transformation
- Brand Strategy
- Organizational Change
- Business Leadership
- Marketing Strategies
Details to know
Shareable certificate
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Taught in English
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This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 470
LR
Reviewed on Jun 1, 2018
Excellent course, taught by real experts with content that you can apply to your work immediately.
DK
Reviewed on May 14, 2016
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
IP
Reviewed on Jan 6, 2020
Learn a lot throug h practical examples and video materials, e.g. the power of one unsatisfied customer who wrote a hit song which impacted company image a lot.
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