In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Create a Google Ads Search Campaign
Create a Google Ads Search Campaign
Instructor: Angelo Paolillo
Access provided by American University of Bahrain
63,877 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.6
(725 reviews)
Beginner level
No prior experience required
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Skills you'll practice
- Search Engine Marketing
- Advertising
- Keyword Research
- Marketing Strategies
- Advertising Campaigns
- Marketing
- Bidding
- Budget Management
- Google Ads
- Pay Per Click Advertising
- Digital Marketing
- Campaign Management
- Performance marketing
- Digital Advertising
- Goal Setting
- Online Advertising
- Skills section collapsed. Showing 11 of 16 skills.
Details to know
Shareable certificate
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Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
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Intro and account creation
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Set up your goals and campaign type
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Choose your main targeting options.
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4. Define bidding and budget
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Create adgroups and keywords
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Design compelling ads
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Pause and activate ad groups, personalize keyword match types
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Set up conversion tracking
6 project images
Instructor
Instructor ratings
(75 ratings)48 Courses 403,054 learners
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How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
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72.96%
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Showing 3 of 725
VV
Reviewed on Oct 11, 2020
Google ads creation and management is now easy with this course overview.
MS
Reviewed on Aug 30, 2023
its very knowlage able and amazing for me . im thankfull coursera team
TL
Reviewed on Jun 9, 2023
The course is absolutely amazing I enjoyed the content
