Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Content, Advertising & Social IMC
Content, Advertising & Social IMC
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
Access provided by Goldman Sachs
74,350 already enrolled
1,110 reviews
Skills you'll gain
- Social Media Analytics
- Media Strategy
- Owned Media
- Earned Media
- Social Media
- Integrated Marketing Communications
- Paid media
- Social Media Strategy
- Content Marketing
- A/B Testing
- Marketing Effectiveness
- Advertising Campaigns
- Social Media Content
- Digital Media Strategy
- Content Creation
- Marketing Communications
- Social Media Marketing
- Online Advertising
- Driving engagement
- Social Media Campaigns
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Reviewed on Sep 12, 2020
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
Reviewed on Nov 23, 2019
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
Reviewed on Dec 1, 2016
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
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