Explain the product manager's role and apply core frameworks to guide products from idea through launch and continuous improvement.

Collaborate effectively with business, design, and engineering teams to define product requirements and prioritize customer value.

Evaluate customer needs, market opportunities, and product strategies to make informed, evidence-based product decisions.

Apply product development and commercialization principles to help build, launch, and grow products that customers value.

Identify underserved customer needs and evaluate market opportunities using proven product management frameworks and customer insights.

Develop a compelling value proposition and define a target customer to create products that deliver meaningful customer value.

Prioritize features, define a minimum viable product (MVP), and create prototypes that reduce risk before full-scale development.

Assess customer feedback to improve product-market fit and make evidence-based decisions to persevere, pivot, or refine a product.

Translate product ideas into tangible assets

Create wireframes, 3D renderings, and prototypes

Develop the minimum viable product (MVP)

Test assumptions and validate customer interests

Learn the fundamentals and how to create financial statements for new ventures within the corporate environment

Examine valuation techniques for understanding how to assess and grow the value of the corporate venture

Explore the different sources of internal and external financing for the corporate venture

Applying lessons learned in the course to structure a funding deal and pitch the corporate venture