En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.
Proyecto capstone estrategia de marketing
Proyecto capstone estrategia de marketing
This course is part of Estrategia de marketing Specialization
Instructor: Ramon Diaz-Bernardo
Access provided by TECNOLÓGICO DE MONTERREY
Gain insight into a topic and learn the fundamentals.
26 reviews
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Product Marketing
- Plan Execution
- Market Opportunities
- Target Market
- Competitive Analysis
- Marketing Management
- Customer Analysis
- Marketing Strategies
- Marketing Strategy and Techniques
- Consumer Behaviour
- Case Studies
- Product Strategy
- Market Research
- Hotels and Accommodations
- Strategic Marketing
- Marketing Communications
- Marketing Effectiveness
- Marketing Planning
- Marketing
- Market Analysis
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(5 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
96.29%
- 4 stars
3.70%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 26
RT
Reviewed on Aug 18, 2025
¡Me ha servido y enseñado mucho, estoy agradecido!
AJ
Reviewed on Jan 12, 2021
Te pone a pensar y poner en practica todo lo aprendido, excelente excelente!
MC
Reviewed on Apr 4, 2021
Magnifica oportunidad para poner en práctica todo lo aprendido en tus cursos anteriores de Markting, te llevan de la mano, ¿Qué esperas? ¡Anímate y realiza tu course!
Explore more from Business
IE Business School
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.