Alex Genadinik

Local Marketing: SEO, Business Networking, And Website Specialization

Alex Genadinik

Local Marketing: SEO, Business Networking, And Website Specialization

Promote A Local Business Like A Pro: SEO & Social.

Master local SEO, social media, website creation with AI, business networking, and flier marketing

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Innovecs

Get in-depth knowledge of a subject
Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Local SEO

  • Create a local website with AI

  • Social media marketing

  • Business networking to promote a local business

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 13 course series

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Pay Per Click Advertising
Category: Keyword Research
Category: Web Analytics and SEO
Category: Online Advertising
Category: Google Analytics

What you'll learn

Skills you'll gain

Category: Cloud Hosting
Category: Creative Design
Category: Prompt Engineering
Category: AI Enablement
Category: Web Design and Development
Category: No-Code Development
Category: Vibe coding
Category: Application Deployment

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Google Analytics
Category: Web Analytics
Category: Keyword Research
Category: Search Engine Marketing

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Content Strategy
Category: Case Studies
Category: Marketing
Category: Search Engine Marketing
Category: Google Analytics
Category: Search Engine Optimization
Category: Web Analytics and SEO
Category: Competitive Analysis
Category: Market Research
On-Page SEO

On-Page SEO

Course 5 4 hours

What you'll learn

Skills you'll gain

Category: Sales Strategy
Category: Web Content
Category: Generative AI
Category: Keyword Research
Category: Blogs
Category: Web Analytics and SEO
Category: Search Engine Optimization
Category: Content Strategy
Category: Content Creation
Category: E-Commerce
Category: Copywriting

What you'll learn

Skills you'll gain

Category: Advertising
Category: Facebook
Category: Instagram
Category: Marketing
Category: Advertising Campaigns
Category: Search Engine Marketing
Category: Marketing Strategies
Category: Lead Generation
Category: Digital Advertising
Category: Growth Strategies
Category: Customer Engagement
Category: Online Advertising

What you'll learn

Skills you'll gain

Category: Marketing Effectiveness
Category: Graphic and Visual Design
Category: Promotional Materials
Category: Direct Marketing
Category: Target Audience
Category: Product Promotion
Category: Color Theory
Category: Customer Acquisition Management
Category: Marketing Materials
Category: Copywriting
Category: Marketing Design
Category: Advertising Mail
Category: Drive Engagement
Category: Promotional Strategies

What you'll learn

Skills you'll gain

Category: Promotional Materials
Category: Professional Networking
Category: Events and Conferences
Category: LinkedIn
Category: Drive Engagement
Category: Business Marketing
Category: Copywriting
Category: Communication Strategies
Category: Sales Presentation
Category: Brand Awareness
Category: Relationship Building
Category: Marketing Materials

What you'll learn

Skills you'll gain

Category: Responsive Web Design
Category: Performance Metric
Category: Web Analytics
Category: Google Analytics
Category: Content Performance Analysis

What you'll learn

Skills you'll gain

Category: LinkedIn
Category: Lead Generation
Category: Business Marketing
Category: B2B Sales
Category: Sales Pipelines
Category: Professional Networking
Category: Sales Prospecting
Category: Automation
Category: Branding
Category: Relationship Building
Category: Copywriting
Category: Prospecting and Qualification

What you'll learn

Skills you'll gain

Category: Advertising
Category: Instagram
Category: Content Creation
Category: Drive Engagement
Category: Social Media Marketing
Category: Social Media Strategy
Category: Paid media
Category: Marketing Automation
Category: Social Media
Category: Target Audience

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Growth Strategies
Category: Content Creation
Category: Video Production
Category: Strategic Marketing
Category: Marketing Strategies
Category: Performance marketing
Category: Digital Advertising
Category: Marketing Effectiveness
Category: Live Streaming
Category: Content Strategy
Category: Social Media Marketing
Category: Web Analytics and SEO
Category: Keyword Research
Category: Branding

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Advertising
Category: Social Media Strategy
Category: Social Media
Category: AI Personalization
Category: Digital Advertising
Category: Drive Engagement
Category: Professional Networking
Category: Copywriting
Category: Content Creation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
115 Courses 14,492 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."