Coursera

Facebook Content Creator Pro Specialization

Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

Access provided by Cambia Health Solutions

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

March 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 20 course series

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Content Strategy
Category: Target Audience
Category: Facebook
Category: Social Media
Category: Content Marketing
Category: Social Media Strategy
Category: Content Performance Analysis
Category: Digital Media Strategy
Category: Social Media Content
Category: Performance Analysis
Category: Customer Insights
Category: Target Market

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Facebook
Category: Social Media Management
Category: Content Management
Category: Social Media Content
Category: Content Strategy
Category: Live Streaming
Category: Workflow Management
Category: Content Performance Analysis
Category: Scheduling
Category: Content Creation
Category: Drive Engagement
Category: Social Media
Category: Calendar Management
Category: Google Workspace

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Content Creation
Category: Facebook
Category: Video Production
Category: Photo Editing
Category: Photo/Video Production and Technology
Category: Drive Engagement
Category: Copywriting
Category: Design Elements And Principles
Category: Social Media
Category: Prompt Engineering
Category: Video Editing
Category: Graphic Design
Category: Storytelling
Category: AI Product Strategy
Category: Social Media Content
Category: Writing

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Photo Editing
Category: Graphic and Visual Design
Category: Content Creation
Category: Photography
Category: Storytelling
Category: Layout Design
Category: Design Elements And Principles
Category: Design

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Storyboarding
Category: Storytelling
Category: Videography
Category: Facebook
Category: Content Creation
Category: Video Editing

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Drive Engagement
Category: Content Creation
Category: Storytelling
Category: Writing
Category: Copywriting
Category: Social Media Content
Category: Social Media Campaigns
Category: Facebook
Category: AI Product Strategy
Category: Business Writing
Category: Prompt Engineering Tools
Category: Persuasive Communication
Category: Social Media

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Live Streaming
Category: Customer Engagement
Category: Content Development and Management
Category: Social Media Content
Category: Content Strategy
Category: Facebook
Category: Social Media
Category: Technical Support
Category: Social Media Strategy
Category: Video Production
Category: Drive Engagement
Category: Scheduling

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Facebook
Category: Content Performance Analysis
Category: Social Media
Category: Social Media Strategy
Category: Social Media Content
Category: Content Creation
Category: Analysis
Category: Drive Engagement

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Analytics
Category: Social Media
Category: Performance Analysis
Category: Driving engagement
Category: Social Media Strategy
Category: Content Performance Analysis
Category: Facebook
Category: Marketing Analytics
Category: Social Media Content
Category: Data Analysis
Category: Performance Metric
Category: Trend Analysis
Category: Social Media Marketing
Category: Data-Driven Decision-Making

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Content Strategy
Category: Facebook
Category: Content Performance Analysis
Category: Social Media Management
Category: Brand Marketing
Category: Social Media Strategy
Category: Promotional Strategies
Category: Revenue Management
Category: Scalability
Category: Social Media Content
Category: Analytics
Category: Marketing Analytics
Category: Key Performance Indicators (KPIs)
Category: Social Media Marketing
Category: Data-Driven Decision-Making
Category: Online Advertising
Category: Performance Measurement
Category: Instagram

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Social Media Content
Category: Social Media Strategy
Category: Community Development
Category: Live Streaming
Category: Social Media Campaigns
Category: Content Creation
Category: Social Media Marketing
Category: Facebook
Category: Social Media Management
Category: Content Management
Category: Scheduling

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Community Development
Category: Social Media Management
Category: Facebook
Category: Discussion Facilitation
Category: Social Media Content

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: Live Streaming
Category: Goal Setting
Category: New Business Development
Category: Content Marketing
Category: Business Development
Category: Social Media Management
Category: Facebook
Category: Social Media Marketing
Category: Social Media Strategy
Category: Target Audience

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Content Creation
Category: Content Strategy
Category: Storytelling
Category: ChatGPT
Category: Social Media Content
Category: Prompt Engineering
Category: Target Audience
Category: Market Research
Category: Drive Engagement
Category: Copywriting
Category: Social Media Strategy
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Content Performance Analysis

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Canva (Software)
Category: Animations
Category: Collaborative Software
Category: Graphics Software
Category: Graphic Design
Category: Social Media
Category: Marketing
Category: Content Creation
Category: Graphic and Visual Design
Category: Graphical Tools

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Customer Engagement
Category: Social Media Content
Category: Content Marketing
Category: Marketing Analytics
Category: Social Media
Category: Scheduling
Category: Social Media Management
Category: Target Audience
Category: Advertising
Category: Digital Advertising

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Drive Engagement
Category: Facebook
Category: Marketing Planning
Category: Social Media Marketing
Category: Prospecting and Qualification
Category: Target Audience
Category: Business Marketing
Category: Marketing
Category: Persona Development
Category: Social Media
Category: Content Creation
Create a Facebook Business Page

Create a Facebook Business Page

Course 18 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Instagram
Category: Facebook
Category: Social Media Management
Category: Marketing
Category: Marketing Automation
Category: Administration
Category: Social Media
Category: Content Development and Management
Category: Automation

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Facebook
Category: Advertising Campaigns
Category: Advertising
Category: Account Management
Category: Social Media Marketing
Category: User Accounts
Category: Social Media Management
Category: Digital Advertising
Category: Social Media

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Advertising Campaigns
Category: Budgeting
Category: Facebook
Category: Social Media Management
Category: Social Media Campaigns
Category: Marketing
Category: Target Audience
Category: Paid media
Category: Digital Advertising
Category: Social Media Marketing
Category: Marketing Budgets
Category: Social Media
Category: Campaign Management
Category: Advertising
Category: Digital Marketing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Nina Ottaviano
28 Courses 24,594 learners
Michael Morgan
1 Course 1,242 learners
Emmanuel Ibekwe
Coursera
4 Courses 14,185 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."