In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret advantage. With this Google Tag Manager Course, you will be a pro at the science of accurate tracking and marketing analytics. It’s built for ambitious marketers, data nerds, and business owners looking to become marketers who get results.

Google Tag Manager : Advanced Tracking & Analytics

Google Tag Manager : Advanced Tracking & Analytics
This course is part of Full Digital Marketing Specialization


Instructors: LearnKartS
Access provided by Primary Diagnostics Inc
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Set up Google Tag Manager on platforms like Wix, WordPress, and Shopify for seamless tracking.
Implement essential tags like Google Analytics, Google Ads, and Facebook Pixel for performance tracking.
Master triggers, variables, and custom tags to track clicks, scrolls, and user interactions.
Use Data Layer to manage and send complex data to Google Tag Manager for precise tracking.
Skills you'll gain
Tools you'll learn
Details to know

Shareable certificate
Add to your LinkedIn profile
Assessments
16 assignments
Taught in English
Recently updated!
November 2025
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Build your subject-matter expertise
This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 3 modules in this course
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