Venture Validation and Scaling

Venture Validation and Scaling

Instructor: Martine Abboud

Access provided by Skills Development Fund

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Validate customer needs and test venture assumptions using customer discovery, customer validation, and product–market fit signals.
Use metrics, KPIs, OKRs, and goal setting to measure progress and guide early-stage venture decisions.
Plan for scaling through early hiring, growth channels, conversion optimisation, marketing techniques, and strategic media positioning.

Details to know

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Assessments

1 assignment

Taught in English

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There are 3 modules in this course

CREO Venture Validation and Scaling Course supports founders and early-stage venture teams in moving from customer discovery to validation, measurable progress, and growth. This course helps you understand customer needs, test market assumptions, track the right metrics, and make informed scaling decisions that support sustainable business development.

This course is designed for startup founders, innovation teams, product managers, early-stage venture builders, and entrepreneurship programme participants who want to test customer needs, validate assumptions, set measurable goals, and prepare ventures for disciplined growth. Through this course, you will explore customer discovery, customer validation, product–market fit, KPIs, OKRs, goal setting, growth channels, conversion improvement, early hiring decisions, and strategic media positioning. By the end of the course you will learn how to validate demand, measure progress, reduce friction, and build the foundations for effective scaling.

This module introduces the foundations of venture validation. Learners will explore how to understand customer needs, test assumptions in real markets, identify early signs of value, and begin using metrics and goals to guide decisions. The focus is on moving from ideas and assumptions toward evidence-based venture development.

What's included

4 plugins

This module focuses on how founders translate validation into focused execution. Learners will examine the difference between OKRs, KPIs, and goals, and how these tools help teams stay aligned. The module also introduces early hiring decisions and retention as important signals of whether a venture is ready to move closer to scale.

What's included

4 plugins

This module explores how ventures grow after validation. Learners will examine growth channels, conversion improvement, marketing approaches, and media positioning. The focus is on making disciplined growth decisions, improving user journeys, and building credibility with customers, partners, and the wider market.