Build in-demand digital marketing skills with content strategy, SEO, copywriting, email content, and viral marketing techniques.
Learn how to create persuasive digital content that attracts audiences, ranks on search engines, and drives conversions.
This Specialization is designed for learners who want to create high-performing content across websites, blogs, emails, newsletters, case studies, and social platforms. You’ll learn how to plan content strategies, write compelling marketing copy, optimize content for SEO, and distribute campaigns across digital channels.
Through practical lessons and real case studies, you’ll explore how brands use content to build authority, engage audiences, improve visibility, and support business growth. You’ll also learn how viral marketing works, including how emotional appeal, word-of-mouth, social sharing, and multi-channel distribution help campaigns gain momentum.
By the end of the Specialization, you’ll be able to create SEO-friendly content, write conversion-focused copy, evaluate campaign performance, and design content strategies that increase traffic, engagement, and marketing impact.
Applied Learning Project
Learners will complete practical projects that mirror real digital marketing work, including creating SEO-focused content, writing conversion-driven copy, planning content formats, and designing campaign distribution strategies. These projects help learners apply content marketing, copywriting, SEO, and viral marketing skills to solve authentic business challenges such as increasing traffic, improving engagement, and converting audiences into customers.
