Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.

Product Launch and Post-Launch Management

Product Launch and Post-Launch Management
This course is part of Microsoft AI Product Manager Professional Certificate

Instructor: Microsoft
Access provided by University of Split, Faculty of Economics, Business and Tourism
5,742 already enrolled
64 reviews
Recommended experience
Skills you'll gain
- Performance Analysis
- Quality Assurance and Control
- Marketing Planning
- Responsible AI
- Sales Strategy
- Release Management
- Quality Monitoring
- Product Quality (QA/QC)
- Campaign Planning
- AI Product Strategy
- Performance Measurement
- Product Planning
- Product Improvement
- Product Lifecycle Management
- Product Management
- Technical Product Management
- Promotional Strategies
- Product Development
- Quality Assurance
- New Product Development
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Reviewed on Nov 25, 2025
It was end to end product management learning inclusive of AI which is essential with current market needs.
Reviewed on Sep 9, 2026
Very comprehensive and useful for Product Management in an evolving world.
Reviewed on Jul 25, 2025
great course, I learned a lot on post launch activities.
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