Coursera

Facebook Content Creator Pro Specialization

Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

Access provided by University of Florida

Get in-depth knowledge of a subject

from 1,790 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,790 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

Details to know

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Taught in English
Recently updated!

March 2026

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Specialization - 20 course series

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Target Audience
Category: Content Strategy
Category: Facebook
Category: Performance Analysis
Category: Content Performance Analysis
Category: Target Market
Category: Social Media Content
Category: Digital Media Strategy
Category: Customer Insights
Category: Social Media
Category: Content Marketing
Category: Social Media Strategy

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Content Strategy
Category: Content Management
Category: Social Media Content
Category: Facebook
Category: Social Media Management
Category: Calendar Management
Category: Content Performance Analysis
Category: Google Workspace
Category: Social Media
Category: Drive Engagement
Category: Scheduling
Category: Workflow Management
Category: Live Streaming
Category: Content Creation

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Facebook
Category: Content Creation
Category: Video Production
Category: Storytelling
Category: Copywriting
Category: Photo Editing
Category: Photo/Video Production and Technology
Category: AI Product Strategy
Category: Drive Engagement
Category: Prompt Engineering
Category: Social Media
Category: Video Editing
Category: Graphic Design
Category: Social Media Content
Category: Writing
Category: Design Elements And Principles

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Content Creation
Category: Graphic and Visual Design
Category: Layout Design
Category: Photography
Category: Design Elements And Principles
Category: Photo Editing
Category: Design
Category: Storytelling

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Storytelling
Category: Content Creation
Category: Facebook
Category: Videography
Category: Video Editing
Category: Storyboarding

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Content Creation
Category: Drive Engagement
Category: Storytelling
Category: Persuasive Communication
Category: Copywriting
Category: Prompt Engineering Tools
Category: Social Media Campaigns
Category: Social Media
Category: Facebook
Category: Business Writing
Category: AI Product Strategy
Category: Writing
Category: Social Media Content

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Live Streaming
Category: Customer Engagement
Category: Social Media Content
Category: Content Strategy
Category: Scheduling
Category: Social Media Strategy
Category: Social Media
Category: Drive Engagement
Category: Facebook
Category: Content Development and Management
Category: Video Production
Category: Technical Support

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Facebook
Category: Content Performance Analysis
Category: Analysis
Category: Social Media Content
Category: Social Media
Category: Content Creation
Category: Drive Engagement
Category: Social Media Strategy

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Analytics
Category: Performance Analysis
Category: Social Media
Category: Performance Metric
Category: Marketing Analytics
Category: Social Media Content
Category: Trend Analysis
Category: Data-Driven Decision-Making
Category: Social Media Marketing
Category: Data Analysis
Category: Social Media Strategy
Category: Driving engagement
Category: Facebook
Category: Content Performance Analysis

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Facebook
Category: Content Performance Analysis
Category: Content Strategy
Category: Social Media Strategy
Category: Instagram
Category: Analytics
Category: Key Performance Indicators (KPIs)
Category: Revenue Management
Category: Online Advertising
Category: Brand Marketing
Category: Data-Driven Decision-Making
Category: Social Media Content
Category: Social Media Marketing
Category: Promotional Strategies
Category: Marketing Analytics
Category: Performance Measurement
Category: Social Media Management
Category: Scalability

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Live Streaming
Category: Scheduling
Category: Community Development
Category: Social Media Strategy
Category: Facebook
Category: Social Media Content
Category: Social Media Marketing
Category: Content Creation
Category: Social Media Management
Category: Content Management
Category: Social Media Campaigns

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Content Strategy
Category: Community Development
Category: Drive Engagement
Category: Discussion Facilitation
Category: Social Media Management
Category: Facebook
Category: Social Media Content

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: Target Audience
Category: Social Media Management
Category: Business Development
Category: Social Media Strategy
Category: Facebook
Category: New Business Development
Category: Content Marketing
Category: Goal Setting
Category: Live Streaming
Category: Social Media Marketing

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: ChatGPT
Category: Social Media Content
Category: Storytelling
Category: Content Creation
Category: Content Strategy
Category: Target Audience
Category: Social Media Marketing
Category: Drive Engagement
Category: Copywriting
Category: Social Media Campaigns
Category: Market Research
Category: Social Media Strategy
Category: Prompt Engineering
Category: Content Performance Analysis

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Animations
Category: Canva (Software)
Category: Marketing
Category: Graphic and Visual Design
Category: Graphic Design
Category: Graphics Software
Category: Social Media
Category: Content Creation
Category: Graphical Tools
Category: Collaborative Software

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Scheduling
Category: Marketing Analytics
Category: Social Media Content
Category: Social Media
Category: Digital Advertising
Category: Advertising
Category: Social Media Management
Category: Customer Engagement
Category: Target Audience
Category: Content Marketing

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Drive Engagement
Category: Facebook
Category: Content Creation
Category: Marketing
Category: Social Media Marketing
Category: Social Media
Category: Target Audience
Category: Marketing Planning
Category: Business Marketing
Category: Persona Development
Category: Prospecting and Qualification
Create a Facebook Business Page

Create a Facebook Business Page

Course 18 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Social Media Management
Category: Instagram
Category: Facebook
Category: Marketing
Category: Content Development and Management
Category: Automation
Category: Marketing Automation
Category: Social Media
Category: Administration

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Advertising
Category: Facebook
Category: Advertising Campaigns
Category: Account Management
Category: Social Media Management
Category: Social Media Marketing
Category: User Accounts
Category: Digital Advertising
Category: Social Media

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Advertising Campaigns
Category: Budgeting
Category: Campaign Management
Category: Paid media
Category: Marketing
Category: Digital Marketing
Category: Marketing Budgets
Category: Social Media Campaigns
Category: Digital Advertising
Category: Social Media Management
Category: Advertising
Category: Social Media
Category: Social Media Marketing
Category: Target Audience
Category: Facebook

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Instructors

Nina Ottaviano
28 Courses 24,673 learners
Michael Morgan
1 Course 1,245 learners
Emmanuel Ibekwe
Coursera
4 Courses 14,187 learners

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Coursera

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