Discover types of Facebook Ads and the best for you

Offered By
Coursera Project Network
In this Guided Project, you will:

learn about different Facebook ad types

learn to choose the best ad type for you

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

In this hands on project, we will take a look at the different types of Facebook ads you can run as a person or as a business and how to select the one that best fits your business goals.

Skills you will develop

  • Social Media Marketing
  • Advertising
  • Social Media
  • Advertising Campaign
  • Facebook Marketing

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introduction and the Special Ads category.

  2. Understanding brand awareness and reach

  3. Understanding Traffic and Engagement Ads

  4. App installs and Video views

  5. Lead generation and Message ads

  6. Conversion ads, Catalogue sales and Store Traffic

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.