How to Innovate with the Strategy Canvas for Competitiveness
Apply the model to analyze the key attributes your market competes on
Determine the strengths and weaknesses of the value proposition of your competitors
Use the ERRC Framework to set blue ocean strategy for your organization
In this less than 2 hours, this project-based course will help you learn how to create a competitive advantage with the Strategy Canvas by taking into consideration the key attributes your industry competes on. You will learn how the canvas is both a diagnostic and an action framework for building a compelling strategy. Using a spreadsheet, you will learn how to design and analyze the value curve. We will work you through the model using a case study about a startup social venture to conduct the analysis. The framework will help you to think strategically as you develop deeper insights on the key attributes your industry competes on, and also innovate new attributes in attempt to render competition irrelevant. The project is for entrepreneurs and innovators who want to have a holistic understanding of their market entry strategy. Also, for strategist who want to help organizations to better understand their market, and the key attributes the market competes on. By the end of the project, you will learn how to design, analyze, and innovate with the value curve to create a blue ocean strategy
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction to the Value Curve Framework
Sketch the Value Curve
Analyze the competitive business environment
Compare your venture vis-à-vis your competitor
Innovate with the Value Curve
Value Curve conclusion
Synthesize with the Value Curve
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
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