Apply the model to analyze the key attributes your market competes on
Determine the strengths and weaknesses of the value proposition of your competitors
Use the ERRC Framework to set blue ocean strategy for your organization
In this less than 2 hours, this project-based course will help you learn how to create a competitive advantage with the Strategy Canvas by taking into consideration the key attributes your industry competes on. You will learn how the canvas is both a diagnostic and an action framework for building a compelling strategy. Using a spreadsheet, you will learn how to design and analyze the value curve. We will work you through the model using a case study about a startup social venture to conduct the analysis. The framework will help you to think strategically as you develop deeper insights on the key attributes your industry competes on, and also innovate new attributes in attempt to render competition irrelevant. The project is for entrepreneurs and innovators who want to have a holistic understanding of their market entry strategy. Also, for strategist who want to help organizations to better understand their market, and the key attributes the market competes on. By the end of the project, you will learn how to design, analyze, and innovate with the value curve to create a blue ocean strategy
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction to the Value Curve Framework
Sketch the Value Curve
Analyze the competitive business environment
Compare your venture vis-à-vis your competitor
Innovate with the Value Curve
Value Curve conclusion
Synthesize with the Value Curve
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
What will I get if I purchase a Guided Project?
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Are Guided Projects available on desktop and mobile?
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Who are the instructors for Guided Projects?
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
Can I download the work from my Guided Project after I complete it?
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
What is the refund policy?
Is financial aid available?
Financial aid is not available for Guided Projects.
Can I audit a Guided Project and watch the video portion for free?
Auditing is not available for Guided Projects.
How much experience do I need to do this Guided Project?
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Can I complete this Guided Project right through my web browser, instead of installing special software?
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
What is the learning experience like with Guided Projects?
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
More questions? Visit the Learner Help Center.