Introduction to PicsArt for Social Media Marketing

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In this Free Guided Project, you will:

Create a free PicsArt account using a Google account.

Utilize precise graphic design tools to erase the background from an image.

Utilize visual art strategies to add elements to the PicsArt project.

Showcase this hands-on experience in an interview

Clock2 hours
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


This is a beginner level project, some knowledge of graphic design, photography, marketing is recommended but not required.

Skills you will develop

BusinessMarketingEntrepreneurshipGraphic Design

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a free PicsArt account.

  2. Navigate PicsArt menus and tools.

  3. Choose a photo and remove the background.

  4. Add an image and erase the background from it.

  5. Add a background image to the project and determine order of layers.

  6. Add effects and stickers to alter visual perspective.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.