Digital marketing now drives how organizations attract, convert, and retain customers, and this Specialization gives you the complete toolkit to do that work end-to-end.
Across three courses, you'll build a digital marketing plan grounded in goals and buyer personas, develop a strategy that maps tactics to the customer journey from awareness through retention, and set up Google Analytics 4 (with Google Tag Manager) for the marketing analytics that show what's actually working.
By the end, you'll be able to launch campaigns across SEO, paid search, paid social, and content marketing, then read the data and refine for ROI.
Applied Learning Project
Through hands-on projects, you'll build a complete digital marketing plan tied to a defined audience and business goal, configure Google Analytics 4 and Google Tag Manager on a live or demo property, and design a measurement framework that maps KPIs to each stage of the customer journey.
The projects mirror the work a marketing lead actually does: planning, launching, and proving the impact of campaigns.
