This Specialization teaches digital marketers and aspiring professionals how to harness generative AI across the full marketing workflow — from foundational digital marketing principles to hands-on use of Google Gemini, Claude AI, and Microsoft Copilot. You'll learn to create compelling content, optimize campaigns, analyze audience data, and automate repetitive tasks using purpose-built prompting techniques for marketing. By the end, you'll have a practical AI-powered marketing toolkit you can apply immediately to real campaigns, giving you a competitive edge in today's rapidly evolving digital landscape.
Applied Learning Project
Learners complete hands-on activities in each course, applying AI tools to authentic digital marketing scenarios such as building a content strategy with Google Gemini, generating ad copy and customer personas with Claude AI, and streamlining marketing reports and competitor analysis with Microsoft Copilot.
