Marketing Strategy

Completed by Sudhanshu Salunke

January 2, 2022

Approximately 2 months at 10 hours a week to complete

Course Certificates Completed

Positioning: What you need for a successful Marketing Strategy

Marketing Mix Fundamentals

Marketing Strategy Capstone Project

Market Research and Consumer Behavior

The Marketing Plan

View certificate for Sudhanshu Salunke, Marketing Strategy, offered through Coursera. This specialization covered the concepts and tools needed to develop a marketing strategy for a business, product or service. Learners began by understanding consumers and the main market research techniques, then how to correctly segment, target and position a product to achieve success. They continued by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, the specialization focussed on getting backing for the strategy and communicating it properly in a Marketing Plan.

Course Certificates

Earned after completing each course in the Specialization

Positioning: What you need for a successful Marketing Strategy

IE Business School

Taught by: Ignacio Gafo

Completed by: Sudhanshu Salunke by January 1, 2022

4 weeks of study, 1-2 hours/week

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Marketing Mix Fundamentals

IE Business School

Taught by: Maria Teresa Aranzabal & Fernando Cortiñas

Completed by: Sudhanshu Salunke by January 1, 2022

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Marketing Strategy Capstone Project

IE Business School

Taught by: Ramon Diaz-Bernardo

Completed by: Sudhanshu Salunke by January 2, 2022

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Market Research and Consumer Behavior

IE Business School

Taught by: Shameek Sinha

Completed by: Sudhanshu Salunke by December 30, 2021

4 weeks of study, 1-2 hours/week

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The Marketing Plan

IE Business School

Taught by: Ramon Diaz-Bernardo

Completed by: Sudhanshu Salunke by January 2, 2022

4 weeks of study, 4-7 hours/week

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