Digital Marketing: Customer Engagement Strategy
Completed by Amir Mohamed Lotfy
November 28, 2019
12 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Digital Brand Strategy
- Category: Loyalty Programs
- Category: Analytics
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Marketing Communications
- Category: Digital Media Strategy
- Category: Content Marketing
- Category: Data Collection
