• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Investments II: Lessons and Applications for Investors

    Skills you'll gain: Investments, Investment Management, Portfolio Management, Return On Investment, Performance Analysis, Finance, Equities, Performance Measurement, Behavioral Economics, Tax Returns, Asset Management, Portfolio Risk, Financial Trading, Decision Making, Regression Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    892 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Operational Research for Decision Optimization

    Skills you'll gain: Operations Research, Operational Efficiency, Transportation Operations, Business Operations, Resource Utilization, Operations, Process Optimization, Scheduling, Operations Management, Operational Performance Management, Resource Allocation, Project Schedules, Transportation, Supply Chain, and Logistics, Analytical Skills, Resource Planning, Logistics Management, Timelines, Logistics, Finance, Research

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Liderazgo, Motivación y Gestión de Recursos Humanos

    Skills you'll gain: Human Capital, Talent Management, Human Resource Strategy, Recruitment, Human Resources Management and Planning, Social Skills, Human Resources, Talent Recruitment, Recruitment Strategies, Team Motivation, Employee Retention, Workforce Development, Team Performance Management, Team Building, Verbal Communication Skills, Team Management, Recognizing Others, Leadership, Drive Engagement, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, Sales Development, B2B Sales, Negotiation, Sales Process, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Value Propositions, Customer Insights, Trustworthiness

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Raster Processing & Remote Sensing

    Skills you'll gain: Geospatial Information and Technology, Environmental Monitoring, Spatial Data Analysis, Model Evaluation, Geographic Information Systems, GIS Software, Data Processing, Spatial Analysis, Image Analysis, Environmental Science, Data Analysis, Data Transformation, Verification And Validation, Technical Communication

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Cold Calling, Regional Sales, Consultative Selling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Agentic Workflows, Closing (Sales), Sales, Sales Operations, AI Personalization, Generative AI Agents, Sales Pipelines, Business Strategy, Customer Engagement, Customer Analysis, Campaign Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    399 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Held-for-Sale Assets and Financial Reporting

    Skills you'll gain: International Financial Reporting Standards, Financial Reporting, Fixed Asset, Depreciation, Technical Accounting, Financial Accounting, Compliance Reporting, Accounting, Income Statement

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Reporting extra-financier et stratégie RSE

    Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Compliance Reporting, Annual Reports, Stakeholder Engagement, Performance Reporting, Financial Reporting, Stakeholder Management, Sustainable Business, Sustainable Development, Social Impact, Stakeholder Communications, Sustainability Standards, Stakeholder Analysis, Regulatory Requirements, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Parallel, Concurrent, and Distributed Programming in Java

    Skills you'll gain: Apache Kafka, Apache Spark, Apache Hadoop, Event-Driven Programming, Distributed Computing, Java Programming, Dataflow, Java, OS Process Management, Scala Programming, Data Structures, Programming Principles, Servers, Application Frameworks, Algorithms, Performance Tuning, Performance Testing, Functional Design, Graph Theory

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    251 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Advanced Analytics, Statistical Methods, Data Analysis, Probability & Statistics, Marketing, Data-Driven Marketing, Business Research, Business Analytics, Statistical Modeling, Target Market, Market Analysis, Marketing Strategies, Regression Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    346 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Usage Data

    Skills you'll gain: Data Presentation, Trend Analysis, Data Literacy, Content Performance Analysis, Analysis, Data Analysis, Web Analytics, Data-Driven Decision-Making, Stakeholder Communications, Performance Metric, Data Management, Decision Making

    Intermediate · Course · 1 - 4 Weeks

1…119120121…642

In summary, here are 10 of our most popular performance marketing courses

  • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
  • Operational Research for Decision Optimization: EDUCBA
  • Liderazgo, Motivación y Gestión de Recursos Humanos: Universidad de Palermo
  • Sales Skills: Build Trust And Influence Buyers: The Expert Academy
  • Raster Processing & Remote Sensing: Coursera
  • Professional Sales Mastery: Coursera
  • Held-for-Sale Assets and Financial Reporting: EDUCBA
  • Reporting extra-financier et stratégie RSE: ESSEC Business School
  • Parallel, Concurrent, and Distributed Programming in Java: Rice University
  • Market Research Methods and Data Analysis Certificate: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok