• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

    Skills you'll gain: Tensorflow, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Applied Machine Learning, Machine Learning, Performance Tuning, Model Evaluation, Algorithms, Debugging

    4.9
    Rating, 4.9 out of 5 stars
    ·
    64K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management

    Skills you'll gain: User Story, Agile Software Development, Usability Testing, New Product Development, Design Thinking, Agile Project Management, Agile Methodology, Scrum (Software Development), Product Management, Innovation, Continuous Delivery, Agile Product Development, Product Improvement, Product Testing, Customer Insights, Product Lifecycle Management, User Research, User Centered Design, Sprint Planning, Kanban Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Architect

    Skills you'll gain: Kubernetes, Disaster Recovery, Google Cloud Platform, Load Balancing, Cloud Infrastructure, Jenkins, Google App Engine, Business Continuity, Docker (Software), Containerization, Identity and Access Management, CI/CD, Cloud Computing Architecture, Application Deployment, Managed Services, Infrastructure As A Service (IaaS), Virtual Networking, Data Storage, Site Reliability Engineering, Infrastructure Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: File I/O, Java Programming, Software Design, Computer Programming, Software Engineering, Javascript, Encryption, Algorithms, AI Personalization, Software Development, Data Processing, Problem Solving, Data Preprocessing, Classification Algorithms, Integrated Development Environments, Program Development, Data Ethics, Debugging, Cascading Style Sheets (CSS), Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI and ChatGPT for K-12 Educators

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Multimodal Prompts, LLM Application, Productivity, OpenAI, Anthropic Claude, Creative Problem-Solving, AI Enablement, Generative AI, AI Personalization, Creative Thinking, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Education Software and Technology, Student Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Graphic Design

    Skills you'll gain: Typography, Graphic Design, Design Elements And Principles, Adobe Creative Cloud, Adobe Photoshop, Logo Design, Photography, Brand Strategy, Photo Editing, Layout Design, Graphic and Visual Design Software, Branding, Color Theory, Adobe InDesign, Design, Visual Design, Graphic and Visual Design, Creative Design, Art History, Style Guides

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Data Storytelling, Dashboard, Database Design, Data Visualization, Business Intelligence, IBM Cognos Analytics, Descriptive Statistics, Extract, Transform, Load, Data Visualization Software, Business Analytics, IBM DB2, Tableau Software, Star Schema, Relational Databases, Interactive Data Visualization, Regression Analysis, Forecasting, Database Management Systems, Pivot Tables And Charts, MySQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Data Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization Software, Statistical Analysis, Python Programming, Responsible AI, Data Cleansing, Data Manipulation, Machine Learning, Context Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Pharmacy Dosages and Prescriptions Essentials

    Skills you'll gain: Medication Dispensation, Pharmacist Assistance, Medical Prescription, Pharmacy Operations, Pharmacology, Patient Safety, Pharmacy, Medication Administration, Pharmaceutical Terminology, Pediatrics, Intravenous Therapy, Systems Of Measurement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Marketing Analytics

    Skills you'll gain: Marketing Analytics, Descriptive Statistics, Data Visualization, Key Performance Indicators (KPIs), Marketing Effectiveness, Target Audience, Marketing Strategies, Business Analytics, Analytics, Statistical Hypothesis Testing, Data Processing, Data Analysis, Statistical Inference, Data Visualization Software, Spreadsheet Software, Pandas (Python Package), A/B Testing, Data Collection, Marketing, Interviewing Skills

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Conduct UX Research and Test Early Concepts

    Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Mobile Development, Data Ethics, User Centered Design, Prototyping, Research Methodologies, Wireframing, Interviewing Skills, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to a/b testing

bayesian statistics: excel to python a/b testing
generate visuals for a/b testing success
1…124125126…834

In summary, here are 10 of our most popular a/b testing courses

  • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI
  • Digital Product Management: University of Virginia
  • Preparing for Google Cloud Certification: Cloud Architect: Google Cloud
  • Java Programming and Software Engineering Fundamentals: Duke University
  • Generative AI and ChatGPT for K-12 Educators: Vanderbilt University
  • Graphic Design: California Institute of the Arts
  • IBM Business Intelligence (BI) Analyst: IBM
  • Generative AI for Data Analysts: IBM
  • Pharmacy Dosages and Prescriptions Essentials: MedCerts
  • User Experience Research and Design: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok