• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • N

    Northeastern University

    Software Testing for Engineers Part 1

    Skills you'll gain: Test Automation, Integration Testing, Software Testing, Code Coverage, White-Box Testing, Unit Testing, Test Case, Test Engineering, Test Tools, Functional Testing, JUnit, Verification And Validation, Software Quality (SQA/SQC), Software Quality Assurance, Scenario Testing, Computational Logic

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Evaluate Indian Banking System

    Skills you'll gain: Bank Regulations, Financial Statements, Financial Statement Analysis, Financial Systems, Banking, Financial Market, Financial Analysis, Financial Regulations, Capital Markets, Financial Reporting, Balance Sheet, Asset Management, Financial Management, Risk Management Framework, Risk Management, Market Liquidity, Performance Analysis, Cash Flows

    ★ 4.9 (13) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Communication, Influence & Sales Techniques

    Skills you'll gain: B2B Sales, Negotiation, Active Listening, Drive Engagement, Value Propositions, Sales Presentations, Rapport Building, Persuasive Communication, Selling Techniques, Storytelling, Communication, Communication Strategies, Customer Relationship Building

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Visualization & Dashboarding with R

    Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Data Visualization, Spatial Data Analysis, Statistical Visualization, Dashboard Creation, Scatter Plots, Plot (Graphics), Dashboard, R (Software), Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Spatial Analysis, Geospatial Information and Technology, Data Science, Data Analysis

    ★ 4.8 (452) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, New Business Development, Entrepreneurial Finance, Go To Market Strategy, Financial Forecasting, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Equities, Business Modeling, Private Equity, Business Valuation, Customer Acquisition Management, Financial Planning, Presentations, Performance Measurement, Team Management, Business Metrics

    ★ 4.8 (769) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI-Powered Market Research and Survey Design

    Skills you'll gain: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, Interviewing Skills, Sample Size Determination, Statistical Methods, Data Collection, Statistical Analysis, Data Analysis, Heat Maps, No-Code Development, Return On Investment, AI Integrations

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Introducing Google Security Operations (SOAR)

    Skills you'll gain: Security Information and Event Management (SIEM), Security Software, Dashboard Creation, Role-Based Access Control (RBAC), Incident Management, Automation, System Configuration, Interactive Data Visualization, Integrated Development Environments, Systems Integration, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Healthcare Industry Knowledge, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    ★ 4.3 (602) · Beginner · Course · 1 - 4 Weeks

  • M

    Michigan State University

    How to Start Your Own Business

    Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Financial Statement Analysis, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Self-Starter, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, New Product Development, Verification And Validation, Creative Thinking, Leadership

    ★ 4.5 (1.3K) · Beginner · Specialization · 3 - 6 Months

  • M

    Meta

    Principles of UX/UI Design

    Skills you'll gain: User Research, UI/UX Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Research, Usability, User Centered Design, Experience Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Layout Design, Wireframing, Web Design, UI Components, Design Reviews, Front-End Web Development

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Why Do Most Innovations Fail? - Jagdish Sheth

    Skills you'll gain: Innovation, New Product Development, Product Development, Root Cause Analysis, Market Analysis, Consumer Behaviour, Case Studies, Value Propositions, Risk Analysis, Risk Mitigation, Overcoming Objections, Marketing Psychology

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    HR Management and Workforce Planning

    Skills you'll gain: Human Resources Management and Planning, Employee Training, Human Resources, Human Resource Management, Training and Development, Performance Appraisal, Human Resource Strategy, Employee Performance Management, Training Programs, Compensation Management, Talent Recruitment, Compensation Strategy, Organizational Effectiveness, Recruitment, Management Reporting, Compensation Analysis, Performance Measurement, Workforce Planning, Performance Management, Talent Acquisition

    Beginner · Specialization · 3 - 6 Months

1…132133134…489

In summary, here are 10 of our most popular customer analytics courses

  • Software Testing for Engineers Part 1: Northeastern University
  • Analyze and Evaluate Indian Banking System: EDUCBA
  • Communication, Influence & Sales Techniques : Coursera
  • Data Visualization & Dashboarding with R: Johns Hopkins University
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
  • AI-Powered Market Research and Survey Design: Coursera
  • Introducing Google Security Operations (SOAR): Google Cloud
  • The Social and Technical Context of Health Informatics: Johns Hopkins University
  • How to Start Your Own Business: Michigan State University
  • Principles of UX/UI Design: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok