Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: SAS (Software), Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Preprocessing, Data Analysis, SQL, Microsoft Excel, Descriptive Statistics
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Data Visualization, Internet Of Things, Product Development, Embedded Software, Embedded Systems, Machine Learning Algorithms, Data Storage Technologies, Data Storage, New Product Development, Network Protocols, Failure Analysis, General Networking, Data Preprocessing, Product Planning, Computer Networking, Model Based Systems Engineering, Debugging, Wireless Networks, Automation, Simulation and Simulation Software
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Customer Retention, Loyalty Programs, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Responsible AI, Cloud Development, Image Analysis, Anomaly Detection, Prompt Engineering, Microsoft Copilot, Microsoft Azure, Cloud Storage, Data Storage, Cloud Applications, Text Mining, Microsoft Development Tools, Unsupervised Learning, Cloud Deployment, Data Storage Technologies, Natural Language Processing, Continuous Deployment, Computer Vision, Cloud Computing, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Looker (Software), Digital Transformation, Data Modeling, Dashboard, Data Literacy, Data Processing, Interactive Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Business Analytics, Data Storytelling, Google Cloud Platform, Data Presentation, Pivot Tables And Charts, Analytics, Performance Tuning, Ad Hoc Analysis, Business Intelligence Software, Query Languages
Intermediate · Specialization · 3 - 6 Months

Snowflake
Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Warehousing, Change Control, DevOps, Cloud Development, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Software Development Tools, Stored Procedure, Data Analysis
Beginner · Professional Certificate · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Blogs, Content Marketing, Web Analytics and SEO, Social Media, Social Media Strategy, Social Media Marketing, Content Creation, Content Strategy, Keyword Research, Strategic Partnership, Target Audience, Marketing Communications, New Business Development, Target Market, Facebook, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Leadership, Business Management, Business Ethics, Succession Planning, Organizational Structure, Organizational Change, Strategic Leadership, Leadership Development, Decision Making, Human Resources, Strategic Decision-Making, Change Management, Strategic Thinking, Innovation, People Analytics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development, Competitive Analysis
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Big Data, Analytics, Analysis, Data Ethics, Data Access, Natural Language Processing
Beginner · Course · 1 - 4 Weeks
University of Minnesota
Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming
Intermediate · Course · 1 - 3 Months