• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter

    4.5
    Rating, 4.5 out of 5 stars
    ·
    452 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Duke University

    Impact Investment Finance

    Skills you'll gain: Social Impact, Investments, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Stakeholder Analysis, Business Strategy, Business Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    D

    Duke University

    Space Medicine

    Skills you'll gain: Physiology, Medical Science and Research, Biomedical Engineering, Emergency Medicine, Vital Signs, Aerospace Basic Quality System Standards, Radiation Protection, Human Factors, Health Care, Respiration, Physics, Biology, Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    640 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Visual Perception for Self-Driving Cars

    Skills you'll gain: Computer Vision, Convolutional Neural Networks, Image Analysis, Deep Learning, Artificial Neural Networks, Robotics, Machine Learning Algorithms, Linear Algebra

    4.7
    Rating, 4.7 out of 5 stars
    ·
    583 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    A Complete Reinforcement Learning System (Capstone)

    Skills you'll gain: Reinforcement Learning, Artificial Intelligence and Machine Learning (AI/ML), Simulations, Model Evaluation, Performance Testing, Artificial Neural Networks, Machine Learning, Machine Learning Algorithms, Markov Model, Algorithms, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    649 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    265 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Climate change and Indigenous People and local communities

    Skills you'll gain: Research, Research Methodologies, Climate Change Adaptation, Qualitative Research, Social Impact, Environmental Monitoring, Community Development, Cultural Sensitivity, Sustainable Development, Environmental Issue, Intercultural Competence, Socioeconomics, Environmental Policy, Natural Resource Management, Climate Change Mitigation, Data Collection, Vulnerability, Governance, Fundraising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Debugging Embedded Systems

    Skills you'll gain: Embedded Software, Embedded Systems, Debugging, Model Based Systems Engineering, Computer Engineering, Failure Analysis, Simulation and Simulation Software, Technical Communication, Electronics Engineering, Automation Engineering

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Strategic Thinking for Everyone

    Skills you'll gain: Strategic Thinking, Visionary, Research, Influencing, Strategic Decision-Making, Data Collection, Systems Thinking, Strategic Planning, Proactivity, Negotiation, Business Strategy, Complex Problem Solving, Surveys, Creative Thinking, Scientific Methods, Decision Making, Recognizing Others, Active Listening, Cognitive flexibility, Research Methodologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    119 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Compliance Management, AI Product Strategy, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    205 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Statistical Methods, Statistical Modeling, SPSS (Software), Statistical Analysis, Exploratory Data Analysis, Regression Analysis, Data Analysis Software, Social Sciences, Correlation Analysis, Mathematical Modeling, Data Analysis, Model Evaluation, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Anatomy & Physiology: Regulation, Integration, & Control

    Skills you'll gain: Anatomy, Endocrinology, Physiology, Neurology, Clinical Practices, Life Sciences, Medical Terminology, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

1…178179180…338

In summary, here are 10 of our most popular market research courses

  • Statistics for Data Science with Python: IBM
  • Impact Investment Finance: Duke University
  • Space Medicine: Duke University
  • Visual Perception for Self-Driving Cars: University of Toronto
  • A Complete Reinforcement Learning System (Capstone): University of Alberta
  • Small Business Marketing Using Facebook: Coursera
  • Climate change and Indigenous People and local communities: Universitat Autònoma de Barcelona
  • Modeling and Debugging Embedded Systems: University of Colorado Boulder
  • Strategic Thinking for Everyone: Arizona State University
  • AI Foundations for Business Professionals: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok