Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.

Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Media and Communications, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Online Advertising, Integrated Marketing Communications, Communication Strategies, Social Media
Build toward a degree
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Transformation, New Product Development, Innovation, Design Thinking, Customer experience improvement, Web Content Accessibility Guidelines, Product Strategy, User Experience, Product Development, Customer experience strategy (CX), Journey Mapping, Customer Engagement, Emerging Technologies
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: AI Security, Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Security, Generative AI, Generative AI Agents, Data Mapping, AI Integrations, Data Governance, Containerization, Data Architecture, Retrieval-Augmented Generation, Interoperability, Enterprise Architecture, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Email Marketing, Email Automation, Content Performance Analysis, Marketing Automation, AI Personalization, Email Security, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Campaign Management, Marketing Analytics, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Performance Metric, Responsible AI, Copywriting, A/B Testing
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Market Analysis, Product Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Content Strategy, Social Media, Content Development and Management, Video Production, Content Creation, Social Media Marketing, Workflow Management, Drive Engagement, Ideation, Editing
Mixed · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing
Intermediate · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Experience Design, Performance Measurement, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Web Content Accessibility Guidelines, UI/UX Strategy, User Experience, User Interface and User Experience (UI/UX) Design, Experience Design, Writing and Editing, UI/UX Research, User Experience Design, Design and Product, User Research, Digital Design, User Interface (UI), Usability, User Interface (UI) Design, Usability Testing, Design Strategies, Style Guides, Content Strategy, User Flows, Product Design
Beginner · Course · 1 - 3 Months