Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Simplilearn
Skills you'll gain: Keyword Research, Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Optimization, Digital Marketing Tools, Performance Analysis, Web Analytics, Performance Measurement, Performance Management, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Presence, Facebook, Social Media Content, Social Media, Social Media Marketing, Promotional Materials, Graphic Design, Digital Publishing, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Sales Development, Customer Relationship Building, Sales Strategy, Selling Techniques, Consultative Selling, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Management, Social Media, Social Media Content, Scheduling, Growth Strategies, Drive Engagement
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Facebook, Content Development and Management, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Driving engagement, Content Management, Calendar Management, Social Media, Digital Marketing Tools, Productivity Software, Google Workspace, Content Performance Analysis, Workflow Management, Customer Engagement, Live Streaming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Videography, Visual Storytelling, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Management, Inventory Management System, Product Assortment, Social Media, Promotional Strategies, Social Media Marketing, Marketing, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Online Advertising, Contextual Advertising, Social Media Marketing, Target Audience, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Prospecting and Qualification, Sales Process, Dashboard, Campaign Management, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Email Marketing, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Consumer Behaviour, AI literacy, Marketing Psychology, User Research, AI Product Strategy, Usability Testing, Customer Insights, Usability, Human Factors, User Experience, Discussion Facilitation, Journey Mapping, Conversion Funnel Analysis, Product Improvement, Empathy, Data Capture, Record Keeping, Trustworthiness
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Canva (Software), Animations, Visual Storytelling, Storytelling, Social Media Content, Creative Design, Content Creation, Video Production
Beginner · Guided Project · Less Than 2 Hours