Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Promotions and Campaigns, Marketing Strategies, Target Market, Product Marketing, Advertising, Customer Analysis, Brand Awareness, Target Audience, Market Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Campaign Planning, Campaign Management, Driving engagement, Customer Engagement, Drive Engagement, Competitive Analysis, Promotions and Campaigns, Strategic Marketing, Brand Awareness, Promotional Strategies, Brand Marketing, Marketing, Marketing Management, Marketing Strategies, Marketing Strategy and Techniques, Marketing Budgets, Brand Strategy, Ideation, Product Promotion
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Campaign Planning, Marketing Strategies, Campaign Management, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Strategy and Techniques, Cross-Channel Marketing, Performance Metric, Performance Analysis, Persona Development, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Email Marketing, Email Automation, Target Audience, Lead Generation, Marketing Automation, Newsletters, Digital Marketing Tools, Campaign Management, Driving engagement, Promotional Strategies, Marketing Materials, Customer Relationship Management (CRM) Software, Account Management, Customer Engagement, Brand Loyalty, Sales, Growth Strategies, Automation, Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Target Market, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Priorities, Scalability, Content Strategy, Telecommuting, Marketing, Business
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research
Build toward a degree
Beginner · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: AI Personalization, MarTech, Applied Machine Learning, Machine Learning Methods, AI Enablement, Data-Driven Marketing, Marketing, Generative AI, Machine Learning, Natural Language Processing, Data Strategy, Data Quality, Data Literacy, Personalized Campaigns, Text Mining, Culture Transformation, Artificial Intelligence, Prompt Engineering, AI Workflows, Computer Vision
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Instagram, Facebook, TikTok, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Social Media Content, Social Media Management, Search Engine Optimization, Paid media, Marketing, Google Ads, Keyword Research, Social Media Campaigns, Advertising, Driving engagement, Advertising Campaigns
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Value Propositions, Market Research, Product Marketing, Market Analysis, Market Data
Beginner · Specialization · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Ethics, Data Strategy, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Plan Execution, Performance Improvement, Brand Management, Marketing Strategy and Techniques, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Business
Beginner · Specialization · 3 - 6 Months