Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, Market Opportunities, New Product Development, Market Analysis, Innovation, Coordination
Mixed · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: LLM Application, Token Optimization, Large Language Modeling, Model Optimization, Fine-tuning, Performance Tuning, Generative AI
Intermediate · Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Amazon Web Services, Tensorflow, Large Language Modeling, Applied Machine Learning, Machine Learning Methods, Natural Language Processing, Artificial Intelligence, Classification Algorithms, Software Design, Application Development, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Product Promotion, Content Strategy, Social Media Content, Direct Selling, Strategic Partnership, Revenue Management, Market Opportunities, Brand Marketing, Live Streaming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Oracle Databases, Oracle SQL Developer, Performance Tuning, Database Management, Database Administration, Data Maintenance, Database Architecture and Administration, Data Migration, Database Management Systems, Patch Management, Relational Databases, Database Design, Database Software, Data Integrity, Data Import/Export, SQL, Data Storage, Data Management, User Accounts, Data Storage Technologies
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: LangChain, LLM Application, Large Language Modeling, AI Workflows, Retrieval-Augmented Generation, Embeddings, Generative AI, Tool Calling, Fine-tuning, Prompt Engineering, PyTorch (Machine Learning Library), Tensorflow, Semantic Web, Natural Language Processing, Artificial Intelligence, Application Development, Analytical Skills, Application Programming Interface (API), Supervised Learning, Computer Programming Tools
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Red Hat Enterprise Linux, Command-Line Interface, Linux Administration, Linux Commands, User Accounts, User Provisioning, Linux, Operating System Administration, Software Installation, System Configuration, Systems Administration, Security Controls, Control Panels, Shell Script, File Management, Package and Software Management, System Monitoring, Configuration Management, User Interface (UI)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Event Marketing, Events and Conferences, Social Media Content, Drive Engagement, Content Creation, Campaign Planning, Social Media, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Driving engagement, Branding, Video Production, Photo/Video Production and Technology, Integrated Marketing Communications, Promotions and Campaigns, Storytelling, Interactive Design
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Crisis Management, Systems Thinking, Stakeholder Communications, Leadership, Strategic Communication, Leadership Development, Contingency Planning, Business Continuity Planning, Resilience, Communication Strategies, Risk Analysis, Systems Engineering, Decision Making, Organizational Strategy, Corporate Strategy, Vulnerability Assessments
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Staff Management, Social Impact, Occupational Safety And Health, Research, Organizational Effectiveness, Employee Training, Employee Relations, Business Research, People Development, Business Priorities, Labor Relations, Research Methodologies, Employee Retention, Internal Communications, Research Design, Training Programs, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Case Studies, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Analysis, Customer Retention, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Auditing, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Service Level Agreement, Contract Review, Vendor Contracts, Supplier Management, Service Level, Contract Management, Supplier Risk Management, Performance Measurement, Billing & Invoicing, Risk Mitigation
Beginner · Course · 1 - 4 Weeks