Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Pandas (Python Package), Data Visualization, Descriptive Statistics, Data Manipulation, Data Transformation, Data Analysis, Statistics, Statistical Analysis, Data Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling, Visual Storytelling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Embeddings, Natural Language Processing, Keras (Neural Network Library), Generative AI, Generative Model Architectures, Artificial Neural Networks, Data Preprocessing, Text Mining, Model Evaluation, Tensorflow, Model Training
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Looker (Software), Customer Retention, Customer Analysis, Digital Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Performance Metric, Consumer Behaviour, Analysis, Growth Strategies, Time Series Analysis and Forecasting, Root Cause Analysis, Marketing Channel, Forecasting
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Data Access, Data Store, SQL, Query Languages
Beginner · Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Presentation, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Target Market, Customer Analysis, Presentations, Needs Assessment, Personalized Campaigns, Customer Engagement, Professional Networking, Rapport Building
Beginner · Course · 1 - 3 Months

Skills you'll gain: Fundraising and Crowdsourcing, Fundraising, Facebook, Social Media Campaigns, Advocacy, Social Media, Social Media Marketing, Promotions and Campaigns, Target Audience, Marketing, Social Justice
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Facebook, Social Media Content, Social Media Management, Social Media, Driving engagement, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Community Organizing, Content Management, Community Development, Content Creation, Content Optimization
Beginner · Course · 1 - 4 Weeks
LearnQuest
Skills you'll gain: Sales Management, Sales Strategy, Sales, Initiative and Leadership, Sales Presentations, Regional Sales, Tenacity, Resilience, Case Studies, Stress Management, Data-Driven Marketing, Sales Development, Consultative Selling, Persistence, Trustworthiness, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Marketing Psychology
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Hootsuite, Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Digital Marketing Tools, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Financial Data, Financial Forecasting, Management Reporting, Dashboard, Dashboard Creation, Budgeting, Predictive Modeling, Advanced Analytics, Forecasting, Power BI, Data Synthesis, Decision Intelligence, Generative AI, Tableau Software, Applied Machine Learning, Business Process Automation, Artificial Intelligence, Financial Analysis, Automation, Data Visualization
Intermediate · Course · 1 - 4 Weeks