• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Business Process Modeling, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, Applied Machine Learning, SAS (Software), Text Mining, R Programming, Performance Analysis, Unstructured Data, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Protecting and Managing APIs

    Skills you'll gain: API Gateway, Authentications, Application Programming Interface (API), OAuth, API Design, Authorization (Computing), Restful API, Application Lifecycle Management, Application Security, Data Security, Distributed Denial-Of-Service (DDoS) Attacks, Identity and Access Management, Encryption, Security Controls, Application Performance Management, System Monitoring, Prometheus (Software), Flask (Web Framework), Grafana, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Practical Data Wrangling with Pandas

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Pandas (Python Package), Data Visualization, Descriptive Statistics, Data Manipulation, Data Transformation, Data Analysis, Statistics, Statistical Analysis, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Fundamentos de sistemas recomendadores

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Methods, Predictive Modeling, Machine Learning, Dimensionality Reduction, Machine Learning Algorithms, Unsupervised Learning, Text Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Seamless Salesforce Integration

    Skills you'll gain: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Application Programming Interface (API), Software Design Patterns, Software Design, Enterprise Architecture, Restful API, Complex Problem Solving, Business Solutions

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Learn Tableau by Working on Exciting Dashboards

    Skills you'll gain: Data Presentation, Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Dashboard Creation, Data Visualization, Data Visualization Software, Spreadsheet Software, Data Analysis, Key Performance Indicators (KPIs), Portfolio Management, Performance Analysis, Financial Data

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Jira for Quality Assurance Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Test Tools, Jira (Software), Development Testing, Regression Testing, Functional Testing, Software Quality (SQA/SQC), Test Planning, Test Case, Technical Communication, Issue Tracking, Agile Methodology, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 ChatGPT For Memorable Brand Storytelling

    Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Copywriting, Driving engagement, Brand Marketing, Branding, Responsible AI, AI powered creativity, Prompt Engineering, Value Propositions, Brainstorming, Empathy & Emotional Intelligence

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Predict Visitor Purchases with a Classification Model in BQML

    Skills you'll gain: Model Evaluation, Customer Analysis, Model Training, Logistic Regression, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, E-Commerce, Big Data, Data Access, Applied Machine Learning, Data Analysis, Classification Algorithms

    Intermediate · Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Programmer des posts pour les réseaux sociaux avec Hootsuite

    Skills you'll gain: Content Scheduling, Hootsuite, Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Digital Marketing Tools, Social Media Marketing, Planning, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Performance Summary using SnapEval

    Skills you'll gain: Performance Review, Performance Appraisal, Employee Performance Management, Performance Reporting, Performance Management, Team Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…387388389…500

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok