Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Apache Spark, Apache Hadoop, Data Lakes, Big Data, Linux Commands, Linux, File Systems, Data Management, Command-Line Interface, Data Processing, Software Installation, Distributed Computing, Scalability, System Configuration
Intermediate · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Statistical Analysis, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistics, Integral Calculus, Probability & Statistics, Data Science, Probability Distribution, Calculus, Mathematics and Mathematical Modeling, Applied Mathematics, Derivatives, Probability, Mathematical Modeling, Machine Learning, Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Machine Learning, Statistical Modeling, Predictive Analytics, Business Analytics, Statistical Methods, Data Analysis, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Markov Model, Diagnostic Tests, Probability Distribution, Sampling (Statistics)
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Methods, Predictive Modeling, Machine Learning, Dimensionality Reduction, Machine Learning Algorithms, Unsupervised Learning, Text Mining
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Spatial Data Analysis, Data Import/Export, Interactive Data Visualization, Query Languages, Data Integration, GIS Software, Geospatial Information and Technology, Big Data, Data Store
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Recurrent Neural Networks (RNNs), Forecasting, Model Optimization, Predictive Analytics, Data Preprocessing, Statistical Modeling, Model Evaluation, Machine Learning Methods, Data Processing, Feature Engineering, Data Visualization Software
Intermediate · Course · 1 - 3 Months

Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, AI Enablement, Enterprise Modeling, Innovation, Product Planning, Governance Risk Management and Compliance, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Culture Transformation, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Sales Presentation, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Target Market, Customer Analysis, Presentations, Needs Assessment, Personalized Campaigns, Customer Engagement, Professional Networking, Rapport Building
Beginner · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Customer Relationship Management, Customer Relationship Management (CRM) Software, AI Enablement, Responsible AI, Salesforce Development, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, AI Integrations, Customer Data Management, Automation, Analytics, Generative AI, Predictive Modeling, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Market, Target Audience, Customer Analysis, Facebook, Data-Driven Marketing, Marketing Analytics, Customer Insights, Social Media Analytics, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Brand Marketing, Digital Brand Strategy, Branding, Marketing Design, Digital Marketing Campaigns, Style Guides, Compliance Management, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Beginner · Course · 1 - 4 Weeks