• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Company, Product, and Service Knowledge, Strategic Thinking, Data-Driven Decision-Making, Performance Measurement, Business Strategy

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Match Voice to Brand

    Skills you'll gain: Email Marketing, Brand Strategy, Storytelling, Branding, Microsoft Outlook, Gmail, Marketing Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyzing and Securing AI System Performance

    Skills you'll gain: Threat Modeling, Data Visualization, Data Presentation, AI Security, Interactive Data Visualization, A/B Testing, Threat Management, Open Web Application Security Project (OWASP), Secure Coding, Application Security, Responsible AI, System Monitoring, MLOps (Machine Learning Operations), Analytics, Data Governance, Application Programming Interface (API), Vulnerability Assessments, Cyber Governance, Data Processing, Data Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Transforming Sales Impact for Sustainable Growth

    Skills you'll gain: Account Strategy, Account Management, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Performance Measurement, Sales, Digital Transformation, Sales Process, Business Risk Management, Business Metrics, Business Transformation, Innovation, Drive Engagement, Customer Retention, Ideation, Business Leadership

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Strategic Thinking, Decision Making, Performance Measurement, Business Strategy, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Mastering Python for Data Science

    Skills you'll gain: Data Science, Statistical Inference, Machine Learning Methods, Data Visualization, Pandas (Python Package), Probability & Statistics, Statistical Methods, Statistics, Regression Analysis, Applied Machine Learning, Apache Hadoop, Big Data, Machine Learning Algorithms, Data Mining, Data Analysis, Python Programming, Data Mapping, Object Oriented Programming (OOP), JavaScript Frameworks, HTML and CSS

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Publier des designs sur Slack avec Canva pour entreprises

    Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery: Qwik Start - Command Line

    Skills you'll gain: Data Access, Command-Line Interface, Big Data, Google Cloud Platform, Query Languages, Data Import/Export

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Conceptos imprescindibles - Requisitos para el análisis

    Skills you'll gain: Data Visualization, Data Literacy, Statistical Visualization, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Analysis, Statistical Analysis, Pandas (Python Package), Analytical Skills, Descriptive Statistics, Data Manipulation, Probability, Data Processing, Data Capture, Performance Measurement, Data Cleansing, Application Programming Interface (API)

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    Oracle

    Oracle HeatWave MySQL Foundation

    Skills you'll gain: MySQL, Oracle Databases, Database Management, Oracle Cloud, Performance Tuning, Database Management Systems, Query Languages, Database Architecture and Administration, Relational Databases, Memory Management

    Beginner · Course · 1 - 4 Weeks

1…458459460…499

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok