• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    LearnKartS

    Certified Business Analysis Professional Practice Exam

    Skills you'll gain: Business Analysis, Analysis, Business Analysis Tools, Business Process, Business Requirements, Timelines, Simulation and Simulation Software, Stakeholder Engagement, Requirements Management, Customer Relationship Management, Risk Management

    Advanced · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Company, Product, and Service Knowledge, Strategic Thinking, Data-Driven Decision-Making, Performance Measurement, Business Strategy

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Emails Fast

    Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Open-Source E-commerce Platforms for Modern Retail Solutions

    Skills you'll gain: E-Commerce, Product Assortment, Retail Store Operations, Software As A Service, Web Analytics, Scalability, Open Source Technology, Computing Platforms, Growth Strategies, Digital Analysis, Strategic Decision-Making, Business Software, Inventory Management, Analysis, WordPress, Inventory Control, Inventory Management System, Decision Making, Data-Driven Decision-Making, Content Management Systems

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Transforming Sales Impact for Sustainable Growth

    Skills you'll gain: Account Strategy, Account Management, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Performance Measurement, Sales, Digital Transformation, Sales Process, Business Risk Management, Business Metrics, Business Transformation, Innovation, Drive Engagement, Customer Retention, Ideation, Business Leadership

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Hadoop Projects: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Integration, Data Analysis, Analytics, Social Media Analytics, Data Processing, Query Languages, Data Transformation, Data Preprocessing, Scripting

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Dataplex: Qwik Start - Console

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Employee Cybersecurity Awareness in the Age of AI

    Skills you'll gain: Agentic systems, AI Security, Data Ethics, Computer Security Awareness Training, Security Awareness, Responsible AI, Law, Regulation, and Compliance, Cybersecurity, Cyber Attacks, General Data Protection Regulation (GDPR), Cyber Risk, AI literacy, Human Factors (Security), Artificial Intelligence, Threat Detection, Information Privacy, Anomaly Detection, Governance

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, AI Integrations, OpenAI, Text Mining, Generative AI, Python Programming, Data Analysis, Program Development, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    String Manipulation in C#: Develop a WordWand App

    Skills you'll gain: C# (Programming Language), Microsoft Visual Studio, Data Validation, Integrated Development Environments

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer un profil d'entreprise sur Twitter

    Skills you'll gain: Social Media, Social Media Management, Driving engagement, Social Media Content, Social Media Marketing, Web Presence, Professional Networking, User Accounts, Branding, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Tableau Mastery

    Skills you'll gain: Tableau Software, Data Visualization Software, Dashboard Creation, Data Storytelling, Data Analysis, Report Writing, Spreadsheet Software, Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Microsoft Excel, Statistical Analysis, Predictive Analytics, Data Transformation, Microsoft Office, Microsoft PowerPoint, Productivity Software, Forecasting, Data Management

    Beginner · Specialization · 3 - 6 Months

1…463464465…499

In summary, here are 10 of our most popular marketing analytics courses

  • Certified Business Analysis Professional Practice Exam: LearnKartS
  • Market Research: Analyze, Apply & Evaluate: EDUCBA
  • Automate Emails Fast: Coursera
  • Open-Source E-commerce Platforms for Modern Retail Solutions: Coursera
  • Transforming Sales Impact for Sustainable Growth: LearnQuest
  • Hadoop Projects: Apply MapReduce, Pig & Hive: EDUCBA
  • Dataplex: Qwik Start - Console: Google Cloud
  • Employee Cybersecurity Awareness in the Age of AI: Packt
  • Product Reviews Text-based Search - OpenAI Text Embedding: Coursera
  • String Manipulation in C#: Develop a WordWand App : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok