• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    E

    EDUCBA

    Jupyter & Python: Visualize, Optimize & Accelerate

    Skills you'll gain: Matplotlib, Plot (Graphics), Scientific Visualization, Data Visualization Software, Interactive Data Visualization, Seaborn, Graphing, Jupyter, NumPy, Performance Tuning, Javascript and jQuery, Development Environment, Python Programming, Software Installation, Distributed Computing

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Как создавать группу в Facebook

    Skills you'll gain: Facebook

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, MITRE ATT&CK Framework, Cyber Operations, Cybersecurity, Incident Response, Cyber Risk, Cyber Security Assessment, Cyber Attacks, Strategic Thinking, Risk Analysis, Strategic Decision-Making, Plan Execution, Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Strategic Marketing, Campaign Management, Resilience, Campaign Planning, Coordination

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Scenarios: Financial Outcomes

    Skills you'll gain: Financial Forecasting, Risk Analysis, Analysis, Scenario Testing, Business Metrics, Mathematical Modeling, Forecasting, Risk Modeling, Excel Formulas, Financial Reporting, Business Modeling, Management Reporting, Performance Stress Testing, Business Risk Management, Data Analysis, Decision Support Systems

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Market Basket Data Using R

    Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compassion: Enhance Patient Outcomes

    Skills you'll gain: Compassion, Mindfulness, Composure, Personal Development, Resilience, Program Evaluation, Stress Management, Patient-centered Care, Training Programs, Emotional Intelligence, Empathy, Self-Awareness, Professional Development, Data Analysis, Analytical Skills, Qualitative Research, Surveys

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 数据分析功能简介

    Skills you'll gain: Data Wrangling, Looker (Software), Data-Driven Decision-Making, Data Transformation, Analytics, Data Analysis, Google Cloud Platform, Data Processing, Data Visualization Software, Dashboard Creation, Cloud Storage, Data Storage, Data Warehousing, SQL, Data Sharing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Statistical Methods Using Minitab

    Skills you'll gain: Minitab, Process Capability, Statistical Process Controls, Statistical Hypothesis Testing, Data Visualization, Descriptive Statistics, Statistical Analysis, Statistical Software, Plot (Graphics), Statistics, Sampling (Statistics), Statistical Visualization, Process Analysis, Probability & Statistics, Probability Distribution, Statistical Modeling, Data Analysis, Statistical Methods, Performance Analysis, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Spark Performance & Throughput

    Skills you'll gain: Apache Spark, Performance Tuning, PySpark, Service Level, Resource Allocation, Process Optimization, Performance Analysis, Memory Management, Job Analysis, System Configuration

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    SAP Crystal Reports 2020 Mastery

    Skills you'll gain: Data Presentation, Geospatial Information and Technology, Geospatial Mapping, SQL, Data Visualization Software, Data Visualization, Verification And Validation, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Query Languages, Microsoft Access, Report Writing, Data Sharing, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Microsoft Office

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Advanced Editing Techniques in Photoshop

    Skills you'll gain: AI powered creativity, Visual Storytelling, Design Elements And Principles, Graphic and Visual Design Software, Image Quality, Editing, Layout Design, AI Integrations

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crie seu primeiro funil de conversão e CRM com Hubspot

    Skills you'll gain: HubSpot CRM, Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Sales Process, Sales Pipelines, Customer Relationship Management, Lead Generation, Closing (Sales), Calendar Management, Sales Management, Relationship Management, Customer Communications Management, Workflow Management, Statistical Analysis

    Beginner · Guided Project · Less Than 2 Hours

1…480481482…500

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok