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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Sentiment Analysis with RNNs in Keras

    Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Model Training, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Data Analysis

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Tailor Your Message

    Skills you'll gain: User Feedback, Customer Analysis, Professional Development, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Solution Selling, Consumer Behaviour, Business Correspondence, Customer Insights, Stakeholder Communications, Analytical Skills, Communication, Business Writing, Marketing Communications, Business Communication, Customer Engagement, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Manager of Managers: Navigating Crisis and Uncertainty

    Skills you'll gain: Crisis Management, Delegation Skills, Resilience, Decisiveness, Dealing With Ambiguity, Leadership and Management, Service Recovery, Leadership, Leadership Development, Team Leadership, Empathy, Interpersonal Communications, Decision Making, Executive Presence, Composure, Empowerment, Internal Communications, Emotional Intelligence, Adaptability, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Grow Trees & Powerful Ensembles

    Skills you'll gain: Classification And Regression Tree (CART), Model Deployment, Model Optimization, Decision Tree Learning, Predictive Modeling, Model Evaluation, Model Training, Predictive Analytics, Machine Learning Methods, Random Forest Algorithm, Applied Machine Learning, Data-Driven Decision-Making, Performance Tuning, Feasibility Studies, Scikit Learn (Machine Learning Library), Data Visualization, Performance Analysis, Statistical Methods, Cost Benefit Analysis, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Power-Up Email Copy

    Skills you'll gain: Google Workspace, Editing, Vocabulary, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Data Visualization Software, Tableau Software, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Chatbots & NLP Apps

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Natural Language Processing, Text Mining, Data-Driven Decision-Making, Usability Testing, Embeddings, Usability, Unstructured Data, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Cloud Costs & Governance

    Skills you'll gain: Cloud Management, Compliance Management, IT Automation, Infrastructure as Code (IaC), Terraform, Cloud Security, Cost Control, Automation, Amazon Web Services, Governance, Compliance Auditing, Security Controls, Cost Management, Scripting, Analytics, Advanced Analytics, Billing, Data-Driven Decision-Making, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Database Theory, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Keyword Research, Project Management Software, Timelines, Strategic Prioritization, Dashboard, Issue Tracking, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Learn Splunk in 2025 - The Essential Training Guide (V2)

    Skills you'll gain: Splunk, Software Installation, Analytics, Event Monitoring, Data Processing, Network Monitoring, Data Transformation, Application Deployment, Operating System Administration

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Mastering Salesforce Experience Cloud

    Skills you'll gain: Salesforce, Salesforce Development, Experience Design, Marketing Automation, User Experience, Digital Media Strategy, Web Components, Data Mapping, Security Controls, Driving engagement, Personalized Campaigns, Content Management, UI Components, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Integrated Marketing Communications, Cloud Services, Business Strategy

    Beginner · Course · 3 - 6 Months

1…489490491…499

In summary, here are 10 of our most popular marketing analytics courses

  • Sentiment Analysis with RNNs in Keras: EDUCBA
  • Tailor Your Message: Coursera
  • Manager of Managers: Navigating Crisis and Uncertainty: Coursera
  • Grow Trees & Powerful Ensembles: Coursera
  • Power-Up Email Copy: Coursera
  • Visualize Retention: Heatmaps & Clarity Unlocked: Coursera
  • Create Chatbots & NLP Apps: Coursera
  • Automate Cloud Costs & Governance: Coursera
  • Transform, Analyze, and Optimize Your Data: Coursera
  • Analyze Jira: Find Your Open Work: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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