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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Pivot Sales Data

    Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Report Writing, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Manipulation, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crie seu primeiro funil de conversão e CRM com Hubspot

    Skills you'll gain: HubSpot CRM, Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Sales Process, Sales Pipelines, Customer Relationship Management, Lead Generation, Closing (Sales), Calendar Management, Sales Management, Relationship Management, Customer Communications Management, Workflow Management, Statistical Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Explore Data with Gemini in BigQuery

    Skills you'll gain: Google Cloud Platform, Gemini, Google Gemini, Big Data, SQL, Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Data Modeling and Lakehouse Architecture with SQL

    Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, Database Architecture and Administration, Enterprise Modeling, SQL, Data Pipelines, Diagram Design, Database Theory, Business Logic, Data Integrity, Semantic Web, Data Storage, Business Metrics, Dimensionality Reduction, Resource Utilization, Issue Tracking

    Advanced · Course · 3 - 6 Months

  • P

    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Training, Model Optimization, Model Deployment, Data Preprocessing, AI Workflows, Fine-tuning, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize, Evaluate, and Forecast Your Cloud Spend

    Skills you'll gain: Budget Management, Cost Management, Financial Management, Cost Containment, Resource Allocation, Resource Utilization, Cost Estimation, Predictive Modeling, Forecasting, Operating Cost, Financial Modeling, Data-Driven Decision-Making, Cost Benefit Analysis, Gap Analysis, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Wrangling, Data Import/Export, Data Transformation, Predictive Modeling, Applied Machine Learning, Predictive Analytics, Statistical Methods, Regression Analysis, Model Training, Model Optimization, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Growing the Core Business in a Competitive Marketplace

    Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    cPanel Advanced: Configure, Secure & Optimize

    Skills you'll gain: Email Security, Web Analytics and SEO, Apache, Public Key Infrastructure, User Accounts, Security Controls, Control Panels, Data Security, Key Management, Encryption, Web Servers, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration, Authentications

    Mixed · Course · 1 - 4 Weeks

  • P

    Pearson

    Hadoop and Spark Fundamentals: Unit 3

    Skills you'll gain: Apache Hadoop, Apache Hive, Apache Spark, Big Data, Data Pipelines, Data Import/Export, Relational Databases, File Systems, Command-Line Interface, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Machine Learning für Inferenzen nutzen

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, Model Training, MLOps (Machine Learning Operations), Data-Driven Decision-Making, Google Cloud Platform, Model Deployment, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Automation, Platform Trends, and Social Sales Growth

    Skills you'll gain: Regional Sales, Benchmarking, Sales Training, Sales, Sales Pipelines, Competitive Intelligence, Sales Enablement, Marketing Automation, Market Intelligence, Trend Analysis, Sales Strategy, Sales Management, Sales Operations, Sales Development, Lead Generation, Digital Brand Strategy, Customer Relationship Management (CRM) Software, Automation, Social Media Management, Global Marketing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Pivot Sales Data: Coursera
  • Crie seu primeiro funil de conversão e CRM com Hubspot: Coursera
  • Explore Data with Gemini in BigQuery: Google Cloud
  • Data Modeling and Lakehouse Architecture with SQL: Coursera
  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Optimize, Evaluate, and Forecast Your Cloud Spend: Coursera
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • Growing the Core Business in a Competitive Marketplace: Kennesaw State University
  • cPanel Advanced: Configure, Secure & Optimize: EDUCBA
  • Hadoop and Spark Fundamentals: Unit 3: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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