Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Artificial Intelligence, Vocabulary, Digital Content, Social Media
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytics, Business Analytics, Data Storytelling, Big Data, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Artificial Intelligence
Advanced · Course · 1 - 3 Months
Duke University
Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel
Beginner · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, English Language, Business Communication, Marketing Budgets, Business Planning, Negotiation, Selling Techniques, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Data Analysis, Dashboard, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Data Visualization Software, Deep Learning, Python Programming, Data Processing, Query Languages, Machine Learning
Intermediate · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Validation, Spreadsheet Software, Excel Formulas, SQL, Data Analysis, Analytics, Data Manipulation, Pivot Tables And Charts, Data Integration, Data Transformation, User Feedback
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Data Storytelling, Business Analytics, Business Reporting, Global Marketing, Management Reporting, User Feedback, Business Intelligence Software, Regional Sales, Artificial Intelligence, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Management Reporting, Content Performance Analysis, Account Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Revenue Recognition, Data Presentation, Data Visualization, Accrual Accounting, Infographics, Storytelling, Cash Flows, Accounting, Data Collection, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Exploratory Data Analysis, Data Wrangling, Prompt Patterns, LangChain, Large Language Modeling, Unsupervised Learning, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, Keras (Neural Network Library), Data Transformation, Supervised Learning, Flask (Web Framework), Data Analysis, Data Cleansing, Responsible AI, LLM Application, Data Import/Export
Beginner · Professional Certificate · 3 - 6 Months