PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Marketing Materials, Branding, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Animations, Instagram, Graphic Design, Social Media Campaigns, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Registration, Email Marketing, User Feedback, Customer Relationship Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management
Beginner · Guided Project · Less Than 2 Hours