Integrated Marketing Communications Courses
Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.
Popular Integrated Marketing Communications Courses and Certifications
Status: Free TrialIE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Status: NewStatus: Free TrialSkills you'll gain: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
Status: NewStatus: Free TrialCoursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Status: NewStatus: PreviewSkills you'll gain: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Business Leadership, Marketing Management, Leadership, Brand Strategy, Data-Driven Decision-Making, Brand Management, Performance Measurement, Innovation, Integrated Marketing Communications, Team Motivation, Key Performance Indicators (KPIs)
Status: NewStatus: Free TrialSkills you'll gain: Marketing Planning, Performance Measurement, Goal Setting, Data Analysis
Status: Free TrialUniversity of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing
What brings you to Coursera today?
Status: NewStatus: Free TrialSkills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Status: Free TrialUniversity of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business, Sustainable Business
Status: Free TrialUniversity of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
Status: Free TrialUniversity of California, Irvine
Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion
Status: NewStatus: PreviewSkills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement
Status: Free TrialUniversity of Colorado Boulder
Skills you'll gain: Business Writing, Constructive Feedback, Teamwork, Conflict Management, Business Communication, Recognizing Others, Team Building, Collaboration, Writing, Mediation, Organizational Skills, Concision, Writing and Editing, Interpersonal Communications, Proofreading, Team Motivation, Tactfulness, Performance Management, Staff Management, Grammar
What brings you to Coursera today?
Searches related to integrated marketing communications
In summary, here are 10 of our most popular integrated marketing communications courses
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
- Advanced Marketing Optimization & Strategy: Coursera
- AI-Powered Modern Marketing: Coursera
- CMO Excellence: Leading Marketing Teams for Impact: Coursera
- Craft Omni-Channel Marketing Plans: Coursera
- Introduction to Public Relations and the Media: University of Colorado Boulder
- Customer-Centric CRM Strategy and Management: EDUCBA
- Business and Marketing Strategies: University of London
- Strategic Communication Campaigns: University of Colorado Boulder
- Corporate Communications: University of California, Irvine
