Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Virginia
Skills you'll gain: Customer Insights, Usability Testing, Agile Methodology, Business Analytics, Analytics, User Experience, A/B Testing, Customer experience improvement, AI Product Strategy, Agile Software Development, Product Management, Product Testing, Data Science, Data-Driven Decision-Making, Innovation, Software Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Customer Analysis, Production Process, Sustainable Design, Product Testing, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Chemistry, Regulatory Compliance, Market Trend
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Prompt Engineering, Prompt Patterns, Responsible AI, Generative AI, ChatGPT, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Stakeholder Engagement, Context Management
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, Generative AI, Commercialization, Product Management, ChatGPT, Google Gemini, Product Lifecycle Management, Stakeholder Communications, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Creativity, Responsible AI
Intermediate · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Web Analytics, Digital Media Strategy, Data-Driven Decision-Making, Strategic Communication, Marketing Communications, Presentations, Analytics, Campaign Management, Consumer Behaviour, Content Marketing, Online Advertising, Data Collection, Marketing, Marketing Strategies, Data Analysis
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Resource Allocation, Customer Retention, Regression Analysis, Customer Analysis, Predictive Analytics, Brand Management, Market Share, Business Metrics, Statistical Analysis, Return On Investment, Trend Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Adobe
Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Digital Marketing, Adobe Express, Target Audience, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Content Creation, Generative AI Agents
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Branding, Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy, Marketing Communications, Customer experience strategy (CX), Market Analysis, Marketing Analytics, Customer Insights, Case Studies
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
Beginner · Course · 1 - 3 Months

Universidad de Chile
Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

Microsoft
Skills you'll gain: User Story, User Interface (UI), Usability, Design Thinking, User Interface (UI) Design, User Experience Design, Mockups, User Experience, Wireframing, Usability Testing, User Centered Design, Artificial Intelligence, Responsible AI, Prototyping, User Research
Beginner · Course · 1 - 3 Months