Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization
Beginner · Course · 1 - 3 Months

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Business Development, Growth Strategies, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, International Finance
Mixed · Course · 1 - 3 Months

Skills you'll gain: Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Technology Strategies, Artificial Intelligence, Data Collection, Analytics, Leadership, Innovation, Data Management
Beginner · Course · 1 - 4 Weeks

Universidad de Chile
Skills you'll gain: Cost Accounting, Small Business Accounting, Management Accounting, Cost Estimation, Accounting, Financial Reporting, Cost Management, Inventory Accounting, Operating Expense, Material Handling, Labor Compliance, Business Administration
Intermediate · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Python Programming, Descriptive Statistics, Statistical Modeling, Design Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation, Predictive Analytics
Intermediate · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours
IE Business School
Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis
Intermediate · Course · 1 - 3 Months