Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics
Advanced · Specialization · 3 - 6 Months

The State University of New York
Skills you'll gain: Web Design, Web Design and Development, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Cross Platform Development, Content Management, Web Applications
Mixed · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, Biomedical Technology, R Programming, Predictive Modeling, Statistical Analysis, Molecular Biology, Feature Engineering, Data Preprocessing, Classification Algorithms
Advanced · Course · 1 - 3 Months

Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications
Beginner · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Data Security, Governance, Business Transformation, Artificial Intelligence, Risking, Big Data, Innovation
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Customer Analysis, Competitive Analysis, Microsoft 365, Sales Development, Persona Development, Sales Strategy, Customer Data Management, Customer Relationship Management (CRM) Software, Sales, Data Cleansing, Data Quality, Anomaly Detection, Generative Adversarial Networks (GANs), Personalized Service, Marketing Design, Sales Enablement, Marketing Automation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: SAS (Software), Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Preprocessing, Data Analysis, SQL, Microsoft Excel, Descriptive Statistics
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Marketing Materials, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Data Visualization, Spatial Data Analysis, Statistical Visualization, Scatter Plots, Plot (Graphics), Dashboard, Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Geospatial Information and Technology, Data Literacy, Statistical Reporting, Storyboarding, Data Science, Data Analysis
Beginner · Specialization · 3 - 6 Months
DeepLearning.AI
Skills you'll gain: Model Evaluation, Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Mitigation, Applied Machine Learning, Text Mining, Environmental Monitoring, Convolutional Neural Networks, Information Privacy, Deep Learning, Computer Vision, Supervised Learning, Natural Language Processing
Beginner · Specialization · 1 - 3 Months