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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    197 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    I

    IBM

    Data Analysis with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Model Evaluation, Data Analysis, Data Transformation, Regression Analysis, Data Visualization, Data Manipulation, R Programming, Predictive Analytics, Statistical Analysis, Statistical Modeling, Data Science, Data Cleansing, Data Preprocessing, Forecasting, Data Import/Export, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
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    347 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Microsoft

    Data Modeling in Power BI

    Skills you'll gain: Data Analysis Expressions (DAX), Data Modeling, Star Schema, Power BI, Database Design, Data Warehousing, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Performance Tuning, Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
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    799 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Culture, Marketing Psychology, Branding, Consumer Behaviour, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
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    975 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Thinking, Corporate Strategy, Business Modeling, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Case Studies

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL Problem Solving

    Skills you'll gain: Data Quality, SQL, Data Analysis, Complex Problem Solving, Business Metrics, Business Intelligence, Data Integrity, Data Warehousing, Data Manipulation, Performance Measurement, Data Transformation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Descriptive Statistics, Sampling (Statistics), Probability Distribution, Business Analytics, Statistics, Microsoft Excel, Analytics, Statistical Inference, Data Analysis, Exploratory Data Analysis, Probability & Statistics, Statistical Analysis, Histogram, Data Collection, Data Presentation, Decision Making, Graphing

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Google Cloud

    Production Machine Learning Systems

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Systems Architecture, Tensorflow, Google Cloud Platform, Applied Machine Learning, Big Data, Distributed Computing, Performance Tuning, Hybrid Cloud Computing, Scalability, Data Pipelines, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
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    658 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications

    4.4
    Rating, 4.4 out of 5 stars
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    149 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Microsoft

    Deploy and Maintain Power BI Assets and Capstone project

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Management, Data Security, Microsoft Azure, Microsoft SQL Servers, Data Analysis, SQL, Data Modeling

    4.4
    Rating, 4.4 out of 5 stars
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    292 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Luxury Hospitality & Brand Innovation: Starweaver
  • Data Analysis with R: IBM
  • Data Modeling in Power BI: Microsoft
  • Advertising and Society: Duke University
  • Business Strategy: University of Illinois Urbana-Champaign
  • SQL Problem Solving: University of California, Davis
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Production Machine Learning Systems: Google Cloud
  • Principles of Public Relations: University of Colorado Boulder
  • SAP Business Analyst: SAP

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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