Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Logo Design, Canva (Software), Video Production, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Surveys, Survey Creation, Data Literacy, Data Visualization, Data Analysis, Peer Review, Research Design, Statistics, Sampling (Statistics), Regression Analysis, Descriptive Statistics, Research, Probability, Quantitative Research, Analytics, Probability Distribution, Analysis, Correlation Analysis, Statistical Inference, Statistical Hypothesis Testing
Beginner · Specialization · 3 - 6 Months
University of London
Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data-Driven Decision-Making, Data Analysis, Probability, Risk Modeling, Statistical Inference, Data Visualization Software, Mathematical Modeling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, SQL, Microsoft SQL Servers, Data Security, Data Analysis, Data Visualization Software, Data Modeling, Data Management, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Text Mining, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Operations Research, Network Model, Case Studies, Applied Mathematics, Mathematical Modeling, Machine Learning, Transportation Operations, Operations, Operational Analysis, Operations Management, Business Analytics, Process Optimization, Advanced Mathematics, Linear Algebra, Machine Learning Algorithms, Resource Allocation, Engineering Analysis, Calculus, Algorithms
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Project Design, Promotional Materials, Marketing Materials, Advertising, Graphic Design, Social Media Content, Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University at Buffalo
Skills you'll gain: Anomaly Detection, Manufacturing Processes, Data Collection, Analytics, Data Storage, Manufacturing Operations, Process Engineering, Systems Engineering, Industrial Engineering, Analysis, Data Cleansing, Digital Transformation, Big Data, Computing Platforms
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Business, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making, Resource Allocation, Innovation
Build toward a degree
Intermediate · Course · 1 - 3 Months