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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Go To Market Strategy, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Governance, Product Development, Product Roadmaps, User Centered Design, Business Modeling, Resource Management, Brand Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Stakeholder Analysis, Market Analysis, Team Building, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Market Research, Product Lifecycle Management, Case Studies, Marketing Strategies, Market Analysis, Marketing Effectiveness, Marketing Communications, Product Management, Data Analysis, Product Strategy, Marketing, Business Planning, Data Collection, Target Market, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Innovation & Product Strategy

    Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Google Gemini, AI Product Strategy, Workflow Management, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Data Ethics, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Product Strategy, Product Design, Market Analysis, Target Market, Stakeholder Communications, Portfolio Management, Data-Driven Decision-Making, Decision Making, Data Analysis, Technical Communication, Communication, Innovation, Complex Problem Solving, Key Performance Indicators (KPIs), Prioritization

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Product Management, Visión y Estrategia

    Skills you'll gain: Product Strategy, Product Marketing, Product Management, Marketing Communications, Business Modeling, Strategic Marketing, Product Lifecycle Management, Price Negotiation, Market Dynamics, Customer experience strategy (CX), Value Propositions, Marketing Channel, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Customer Relationship Management, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Business Communication, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Owner: Communications & Stakeholder Management

    Skills you'll gain: Backlogs, Stakeholder Communications, Virtual Teams, Stakeholder Management, Agile Product Development, Agile Methodology, Communication, Cross-Functional Collaboration, Negotiation, Conflict Management, Product Management, Product Requirements, User Story, Team Building, Prioritization, Customer experience strategy (CX)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    488 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Innovation, Persona Development, Product Management, Team Management, Prototyping, Product Planning, Market Research, Project Portfolio Management, Agile Product Development, Product Roadmaps, Sustainable Business, Ideation, Process Development, Product Lifecycle Management, Team Building

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Lean Product Portfolio Management: University of Maryland, College Park
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Estrategia de marketing: IE Business School
  • AI Innovation & Product Strategy: Starweaver
  • Product Management Essentials: University of Maryland, College Park
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
  • Product Management, Visión y Estrategia: Universidad de Palermo
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Product Owner: Communications & Stakeholder Management : SkillUp

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Social Media Marketing (9)
Brand Management (7)

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