• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Superpower Grand Strategies

    Skills you'll gain: Product Management, New Business Development, Climate Change Adaptation, Strategic Thinking, Market Opportunities, Market Intelligence, Brand Strategy, Competitive Analysis, Target Market, Market Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    String Manipulation in C#: Develop a WordWand App

    Skills you'll gain: C# (Programming Language), Microsoft Visual Studio, Data Validation, Integrated Development Environments

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Midjourney Style Guide: AI Art Prompts for Creatives

    Skills you'll gain: Prompt Engineering, Visual Storytelling, AI powered creativity, Color Theory, Style Guides, Generative AI, Layout Design, Prompt Engineering Tools, Creativity, ChatGPT, Creative Design, Aesthetics, Design Elements And Principles, Image Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Design for Learning: UX in Online Teaching

    Skills you'll gain: Video Production, Digital pedagogy, Virtual Environment, User Interface and User Experience (UI/UX) Design, Virtual Reality, Teaching, User Experience Design, Education Software and Technology, User Centered Design, Adult Learning Principles, Student Engagement, Learning Styles, UI/UX Research, Online Advertising

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Strategies, Business Planning, Financial Forecasting, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Forecasting, Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Python Data Analysis

    Skills you'll gain: NumPy, Time Series Analysis and Forecasting, Scikit Learn (Machine Learning Library), Predictive Modeling, Pandas (Python Package), Matplotlib, Plot (Graphics), Data Analysis, Predictive Analytics, Data Visualization, Database Management, Applied Machine Learning, Databases, Text Mining, Data Manipulation, Data Science, Python Programming, Statistical Analysis, Data Wrangling, Big Data

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Negotiation and Ethical Practices in Account Management

    Skills you'll gain: Solution Selling, Consultative Approaches, Consultative Selling, Negotiation, Sales Prospecting, Regulatory Requirements, Prospecting and Qualification, Data Ethics, Compliance Management, Regulation and Legal Compliance, Business Ethics, Ethical Standards And Conduct, Account Management, Contract Negotiation, Responsible AI, Microsoft Copilot, Personally Identifiable Information, Information Privacy, Customer Engagement, Customer Relationship Building

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Healthcare Data Visualization and Decision Support

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Statistical Visualization, Dashboard, Data Visualization Software, Dashboard Creation, Looker (Software), Data Literacy, Health Informatics, Technical Communication, Spatial Data Analysis, Data Analysis, Health Technology, Geospatial Mapping, Health Care, Web Content Accessibility Guidelines

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimiza las comunicaciones organizacionales con Slack

    Skills you'll gain: Slack (Software), Internal Communications, Organizational Structure, Stakeholder Communications, Communication Planning, Organizational Effectiveness, Google Workspace, Collaborative Software, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Machine Learning with Python & Statistics

    Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Statistical Machine Learning, Probability & Statistics, Linear Algebra, Statistical Methods, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Data Science, Statistics, Machine Learning Methods, Applied Machine Learning, Unsupervised Learning, Machine Learning Algorithms, Machine Learning, Supervised Learning

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Apply and Predict: Time Series Forecasting in Excel

    Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Data Manipulation

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California San Diego

    Linux Tools for Text Processing

    Skills you'll gain: grep, Linux Commands, Linux, Unix Commands, Shell Script, Unix Shell, Linux Administration, Data Processing, Text Mining, Command-Line Interface, Data Manipulation, Unix, Automation

    Beginner · Course · 1 - 3 Months

1…438439440…503

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok