Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Marketing Design, Marketing Collateral, Interactive Design, Storytelling, Brand Strategy, Social Media, Logo Design, Social Media Content, Social Media Campaigns, Branding, Content Creation, Graphic and Visual Design
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Exploratory Data Analysis, Data Wrangling, Prompt Patterns, LangChain, Large Language Modeling, Unsupervised Learning, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, Keras (Neural Network Library), Data Transformation, Supervised Learning, Flask (Web Framework), Data Analysis, Data Cleansing, Responsible AI, LLM Application, Data Import/Export
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Product Strategy, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Survey Creation, Market Research, Consumer Behaviour, Marketing, Research Design, Marketing Strategies, Data Analysis, Customer Insights, Research Methodologies, Marketing Psychology, Data Collection, Statistical Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Paid media, Lead Generation, Billing, Bidding, Advertising, Business Marketing, Account Management, Target Audience, Budgeting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Big Data, Data Analysis, Data Science, Natural Language Processing, Business Intelligence, Content Creation, Business
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Earned Media, Content Marketing, ChatGPT, Google Analytics, Shared Media, Content Creation, Owned Media, Metadata Management, Market Intelligence, Personalized Service, Copywriting, Information Architecture, Automation, No-Code Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytics, Business Analytics, Data Storytelling, Big Data, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Artificial Intelligence
Advanced · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, People Analytics, HR Tech, Data Governance, Big Data, Machine Learning Algorithms, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months