• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • G

    Goldman Sachs

    Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Target Market, Marketing, Marketing Strategies, Marketing Effectiveness, Sales Strategy, Marketing Planning, Sales Process, Target Audience, Marketing Strategy and Techniques, Digital Marketing Tools, Brand Strategy, Sales, Marketing Analytics, Branding, Business Metrics, Brand Management, Business Strategies, Digital Marketing, Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    66 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Employment Law: The Gig Economy

    Skills you'll gain: Labor Law, Workers Compensation, Labor Relations, Labor Compliance, Law, Regulation, and Compliance, Case Studies, Employee Relations, Employee Retirement Income Security Act, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Regulatory Requirements, Case Law, Advocacy

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    Eindhoven University of Technology

    MaaS: Adoption and Use

    Skills you'll gain: Case Studies, Service Design, Transportation Operations, Policy Analysis, Feasibility Studies, Sustainable Development, Data Collection, Driving engagement, Customer Analysis, Surveys, Research Methodologies, Market Opportunities, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Ensure Visual Consistency

    Skills you'll gain: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Logo Design, Brand Marketing, Brand Management, Digital Design, Auditing, Typography, Digital Brand Strategy, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Design Reviews, Case Studies, Report Writing, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Unreal Engine FPS & Action Game Development

    Skills you'll gain: Unreal Engine, Video Game Development, Animation and Game Design, Game Design, Animations, User Interface (UI), Interactive Design, Prototyping, Virtual Environment, Simulation and Simulation Software, Visualization (Computer Graphics), Simulations, Artificial Intelligence, User Interface (UI) Design, 3D Assets, Physics, UI Components, Scripting, Event-Driven Programming, Development Environment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Empathy And Emotional Intelligence For Sales Professionals

    Skills you'll gain: Active Listening, Non-Verbal Communication, Empathy, Compassion, Empathy & Emotional Intelligence, Emotional Intelligence, Selling Techniques, General Sales Practices, Rapport Building, Consumer Behaviour, Personal Development, Decision Making

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    REST Assured Java API Testing Automation

    Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Behavior-Driven Development, Apache Maven, API Testing, Test Script Development, Restful API, Test Automation, JSON, Scalability, Application Programming Interface (API), Test Case, Java Programming, Test Data, Authentications, Java

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Social Media as a Marketing Tool in Business Communication

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Planning, Brand Marketing, Media Strategy, Media and Communications, Digital Media Strategy, Brand Strategy, Brand Management, Social Media Analytics, Paid media, Content Strategy, Content Creation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain

    Skills you'll gain: Digital Transformation, AI Personalization, Blockchain, digital literacy, Data Ethics, Emerging Technologies, FinTech, Artificial Intelligence, Digital Assets, Responsible AI, Artificial Neural Networks, Social Media, Driving engagement, Deep Learning, Simulation and Simulation Software, Persuasive Communication, Intellectual Property, Machine Learning, Algorithms, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Flutter UI and State Management

    Skills you'll gain: Flutter (Software), User Interface (UI) Design, UI Components, User Interface and User Experience (UI/UX) Design, JSON, Object Oriented Programming (OOP), Object Oriented Design, Mobile Development, Package and Software Management, Code Reusability, Data Modeling

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Fire Protection System

    Skills you'll gain: Equipment Design, Building Codes, System Requirements, Safety Standards, Hydraulics, Plumbing, Chemistry, Design Specifications, Engineering Calculations, Technical Standard

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

1…888990…124

In summary, here are 10 of our most popular consumer behavior courses

  • Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Employment Law: The Gig Economy: University of Pennsylvania
  • MaaS: Adoption and Use : Eindhoven University of Technology
  • Ensure Visual Consistency: Coursera
  • Unreal Engine FPS & Action Game Development: EDUCBA
  • Empathy And Emotional Intelligence For Sales Professionals: Alex Genadinik
  • REST Assured Java API Testing Automation: EDUCBA
  • Social Media as a Marketing Tool in Business Communication: University of Colorado Boulder
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok