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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • M

    Microsoft

    Microsoft AI-Powered Sales & Relationship Management

    Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Microsoft Copilot, Customer Success Management, Overcoming Objections, Needs Assessment, Sales Prospecting, Customer Relationship Management (CRM) Software, Sales Presentations, Prospecting and Qualification, Marketing Collateral, Lead Generation, Customer Relationship Management, Customer Analysis, Product Knowledge, Proposal Development, Sales, Business Development

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    Build Dynamic User Interfaces (UI) for Websites

    Skills you'll gain: Responsive Web Design, Web Design, User Experience Design, Design Reviews, Wireframing, User Experience, Usability Testing, User Interface and User Experience (UI/UX) Design, User Research, User Centered Design, Design Research, Layout Design, User Interface (UI) Design, Software Design Documents, Prototyping, Mockups, Figma (Design Software), Information Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pragmatic AI Labs

    RAG From Zero

    Skills you'll gain: Retrieval-Augmented Generation, Rust (Programming Language), Code Coverage, grep, Generative AI, Data Pipelines, Embeddings, Program Development, Large Language Modeling, GitHub, Natural Language Processing, Vector Databases, Query Languages, Applied Machine Learning, Software Engineering

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Career Launch for Market Researchers

    Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Growing and Sustaining Online Communities

    Skills you'll gain: Driving engagement, Loyalty Programs, Cross-Channel Marketing, Drive Engagement, Brand Loyalty, Community Development, Customer Engagement, Personalized Campaigns, Customer Retention, Direct Marketing, Integrated Marketing Communications, Growth Strategies, Content Creation, Multimedia, Content Strategy, Personalized Service, Social Media Campaigns, AI literacy, Strategic Partnership, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Strategic Brand Design and Storytelling Systems

    Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Design Strategies, Creative Design, User Experience Design, Visual Storytelling, Style Guides, Marketing Psychology, Cross-Channel Marketing, Consumer Behaviour, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Foundations of Drupal for Technical Teams

    Skills you'll gain: Drupal, Content Management Systems, Scalability, Workflow Management, Salesforce, Information Architecture, Salesforce Development, Enterprise Application Management, Marketing Automation, Data Architecture, Content Development and Management, Content Management, User Accounts, Role-Based Access Control (RBAC), Data Integration, Governance, Vocabulary

    Intermediate · Course · 1 - 4 Weeks

  • M

    Madecraft

    20 Questions To Help You Start a Business

    Skills you'll gain: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Customer Segmentation and Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Impactful Newsletters

    Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Tag Links with UTMs

    Skills you'll gain: Campaign Management, Return On Investment, Data-Driven Decision-Making, Digital Marketing Tools

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular search engine marketing courses

  • Microsoft AI-Powered Sales & Relationship Management: Microsoft
  • Build Dynamic User Interfaces (UI) for Websites: Google
  • RAG From Zero: Pragmatic AI Labs
  • Career Launch for Market Researchers: Coursera
  • Growing and Sustaining Online Communities: Meta
  • The fundamentals of hotel distribution: ESSEC Business School
  • Strategic Brand Design and Storytelling Systems: Board Infinity
  • Foundations of Drupal for Technical Teams: Coursera
  • 20 Questions To Help You Start a Business: Madecraft
  • Customer Segmentation and Analytics: Coursera

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