Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Microsoft Copilot, Customer Success Management, Overcoming Objections, Needs Assessment, Sales Prospecting, Customer Relationship Management (CRM) Software, Sales Presentations, Prospecting and Qualification, Marketing Collateral, Lead Generation, Customer Relationship Management, Customer Analysis, Product Knowledge, Proposal Development, Sales, Business Development
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Responsive Web Design, Web Design, User Experience Design, Design Reviews, Wireframing, User Experience, Usability Testing, User Interface and User Experience (UI/UX) Design, User Research, User Centered Design, Design Research, Layout Design, User Interface (UI) Design, Software Design Documents, Prototyping, Mockups, Figma (Design Software), Information Architecture
Beginner · Course · 1 - 4 Weeks

Pragmatic AI Labs
Skills you'll gain: Retrieval-Augmented Generation, Rust (Programming Language), Code Coverage, grep, Generative AI, Data Pipelines, Embeddings, Program Development, Large Language Modeling, GitHub, Natural Language Processing, Vector Databases, Query Languages, Applied Machine Learning, Software Engineering
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Driving engagement, Loyalty Programs, Cross-Channel Marketing, Drive Engagement, Brand Loyalty, Community Development, Customer Engagement, Personalized Campaigns, Customer Retention, Direct Marketing, Integrated Marketing Communications, Growth Strategies, Content Creation, Multimedia, Content Strategy, Personalized Service, Social Media Campaigns, AI literacy, Strategic Partnership, Storytelling
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization
Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Design Strategies, Creative Design, User Experience Design, Visual Storytelling, Style Guides, Marketing Psychology, Cross-Channel Marketing, Consumer Behaviour, Design Elements And Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Drupal, Content Management Systems, Scalability, Workflow Management, Salesforce, Information Architecture, Salesforce Development, Enterprise Application Management, Marketing Automation, Data Architecture, Content Development and Management, Content Management, User Accounts, Role-Based Access Control (RBAC), Data Integration, Governance, Vocabulary
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Campaign Management, Return On Investment, Data-Driven Decision-Making, Digital Marketing Tools
Beginner · Course · 1 - 4 Weeks